Marketing Specialist

Marketing Specialist – Radiology Services

MVP Talent Corp, a leader in Executive Search, is working on behalf of a client company in search of a specialized marketing individual. The client is a provider of diagnostic radiology services, including interventional radiology (spinal procedures, injections, general body MSK injections).

We are in search of a marketing specialist who will promote the clients' services to referring physicians and/or other health professionals.

This role is ideal for someone who thrives in a fast-paced environment, communicates warmly and professionally, and enjoys balancing sales work with creative social media tasks.

You'll work closely with the Director of Operations and General Manager along with a team of radiologists in promoting radiology services directly to referring physicians and, ensuring digital content stays consistent, engaging, and reflective of the brand.

Skills and Qualifications

• Bachelor's degree in Marketing, Communications, Business, Health Administration, or a related field.
• 3+ years of experience in client relations, outreach, sales support, or marketing.
• Previous experience specifically in the radiology field is expected.
• Strong communication skills and the ability to interact professionally with physicians, clinic staff, and internal teams.
• Ability to travel to clinics and deliver materials. A valid driver's license and reliable vehicle is required.
• Professional and ethical approach to working with clinics and physicians.
• Support day-to-day marketing tasks across SEO, Google Ads, and content.
• Update websites and landing pages in WordPress
• Basic knowledge of SEO, Google Ads, and analytics
• Excellent communication and project-management skills.
• Results-focused mindset with attention to detail.
• Ability to create clear presentation materials and manage logistics effectively.
• Excellent time management skills and the ability to handle multiple projects and outreach activities.
• Comfortable working with Microsoft Office, email, spreadsheets, and basic database or CRM tools.
• Adaptability and the ability to work both independently and with internal teams.

What You Bring to the Role

• An outgoing, people-centric personality built for developing relationships with clinic staff and physicians.
• Being proactive, organized, and able to follow up on outreach tasks without constant direction.
• Attention to detail and accuracy in communications, logistics, and tracking.
• Strong communication skills.
• Someone comfortable with a schedule that involves administrative work, outreach visits, and event support.

More Details on Primary Responsibilities:

• Build and maintain relationships with clinics, physicians, and referral partners and serve as a reliable point of contact for outreach.
• Plan and carry out outreach activities such as Lunch and Learn sessions to inform clinics about the clinic's Radiology services.
• Prepare and deliver presentations or presentation materials for clinics and physician groups.
• Organize and maintain marketing materials, including brochures, requisitions, presentations, and related resources.
• Coordinate logistics for outreach events, clinic visits, deliveries, and promotional item drop-offs, and manage follow-up communication.
• Track all outreach and marketing activities, including contacts, attendance, outcomes, and follow-up actions, to maintain an accurate database of referral sources.
• Assist with scheduling, event coordination, supply management, print orders, and other marketing and administrative duties that support the Director of Operations and General Manager.
• Support digital marketing tasks across SEO, Google Ads, content, and web projects
• Help track performance using Google Analytics, Semrush, and similar tools
• Update websites and landing pages in WordPress
• Bring new ideas to improve campaigns and workflows
• Support events by preparing materials, coordinating logistics, assisting with setup and teardown, and helping with registration or hosting tasks.
• Attend occasional evening and weekend events such as education sessions, conferences, community events, or partner functions as needed.
• Ensure all outreach activities follow internal policies, professional standards, and relevant guidelines for clinic and physician relations.

Compensation

• Competitive salary commensurate with experience. We will also consider a contractor to be paid on an hourly basis, and/or other compensation models that work for both sides.
• Health and dental benefits and an RRSP program.
• Hybrid work environment
• Regular business hours with some after-hours work when needed.
• Travel within Calgary and nearby communities for clinic visits.

Primarily remote work

Job Types: Full-time, Part-time

Pay: salary or hourly

Expected hours: 30 – 40 per week