Senior Producer, Social/Audience Growth, English Services,

Position Title
Senior Producer, Social/Audience Growth, English Services, (Telework/Hybrid)

Status Of Employment
Permanent

Position Language Requirement
English

Language Skills
English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date
:59 PM

Please note that the successful candidate can be based in any of the following locations near a major CBC location: Calgary, Charlottetown, Edmonton, Fredericton, Halifax, Iqaluit, Ottawa, Regina, Saint John, Saskatoon, St-John's, Sudbury, Thunder Bay, Toronto, Vancouver, Whitehorse, Windsor, Winnipeg, Yellowknife.
The CBC News social and audience team is seeking a Senior Producer to help lead an award-winning team of journalists who create short-form video for and platforms like TikTok, YouTube and Snapchat. The Senior Producer also oversees the Ask CBC News team, the audience engagement branch of CBC News responsible for communicating trends and audience questions.
You're a natural leader and an expert in Canadian news, international headlines and trending stories. You champion and understand short-form video storytelling and experiment with social-first formats to reach younger and diverse audiences in Canada and beyond. You train and vet reporters and producers across CBC News teams to turn multiplatform stories into digital video. You have an eye for a strong pitch, engaging script and can coach journalists through hosting and presenting.
You help guide the team's editorial agenda by paying attention to audience trends and perspectives, champion inclusive programming that reflects today's Canada.You put the audience first and encourage others to do the same.
Through assigning, vetting, and other editorial coordination, you ensure accuracy, balance, and compelling visual direction on CBC News-branded social accounts. As a strong critical thinker, you make decisions and provide editorial guidance in line with CBC Journalistic Standards and Practices and the overall digital news strategy. You are also familiar with CBC News programming.
You have deep experience and knowledge of social media strategies and metrics and understand distribution. Collaborative work is vital in this role as you nurture relationships across the CBC News division to achieve shared goals. You strengthen our team with inclusive, creative ideas, and encourage open discussions.
You care about the people you work with and have a deep appreciation for different perspectives, opinions and experiences. You live and promote the values of diversity and an inclusive and respectful work culture.
This permanent, full-time role is scheduled Monday to Friday 12 to 8 p.m. ET with overtime as required.
*Key job responsibilities*

• Assign daily news for the network social team by focusing story content with visually compelling treatments.
• Vet social content in video and text formats to meet CBC News standards.
• Format pitches for social-first videos for teams across the country and in world bureaus
• Train and provide regular feedback to the social team and reporters and producers across CBC News.
• Drive editorial decisions around breaking news, live coverage, and enterprise stories for social and digital platforms.
• Track, interpret and respond to metrics to make data-driven decisions.
• Direct social rollout of major investigations from the fifth estate, visual investigations and more.
• Lead regular training sessions for social-first best practices for TikTok, YouTube and other social platforms.

*Relevant skills*

• Minimum seven years recent experience in a social news environment.
• Strong journalistic skills and experience working in a newsroom, particularly in a breaking and live environment
• High-level knowledge of legal and ethical issues related to journalism.
• University degree or equivalent.
• Ability to assign, manage and motivate a highly collaborative team, co-ordinate with other departments in a productive manner, and mediate disputes as they arise.
• Extensive knowledge of social media platforms including YouTube, TikTok, Reddit, WhatsApp and other platforms.
• Extensive knowledge of audience-listening and metrics tools and how to interpret them.
• Substantial experience writing, copy editing, fact-checking and producing social content.
• Experience in producing news video optimized for digital properties.
• Ability to manage large volumes of fast-moving information and ensure material is directed appropriately.
• Excellent news judgment and ability to work effectively under deadline pressure.
• Exceptional communication and interpersonal skills.
• Leadership based on an open and inclusive mindset with a focus on elevating the voices of colleagues.
• Knowledge of style and Canadian Press style is an asset.
• Basic experience in iNews, Canva, photoshop and other image editing software.
• Basic video editing.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:

• A mandatory Criminal record check.
• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to

You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number Of Openings
1

Work Schedule
Full time