Senior Social Strategist

Who we are at VML, you won't just do the best work of your career. You'll leave your mark on some of the top brands in Canada. With more than 400 employees across our Montreal, Toronto, Vancouver offices, and another 28,000 in our 150+ offices in 60-plus markets around the world, VML is here to deliver unparalleled global, and local, brand experience (BX), customer experience (CX) and retail commerce (CO) creative solutions for clients – all powered by deep data, marketing technology, and platform prowess.

Type1 is a fully-integrated, dedicated super team, made-up of talented people from VML. Built exclusively for Volkswagen, we craft world-class ideas for a world-class brand – bold, award-winning work that turns heads and moves audiences. From brand and retail to social, digital, and CRM, we deliver creativity that fires on all cylinders, across every moment of the consumer journey.

About the role – Senior Social Strategist (Type1)

Who we are looking for:

VML Canada is seeking a Senior Social Strategist and subject matter expert to join our awesome Type1 team at VML Toronto to work on an iconic brand in the automotive category.

Here's where you come in:

You're a curious, culturally fluent strategist who loves to question assumptions and challenge the status quo. You'll engage with the customer daily through various social channels in order to uncover insights that can guide a brand's ideas and decisions.

What you'll do:

Responsibilities

• Develop social strategies, social playbooks, activations and campaign ideas.
• Conduct and synthesize research, ongoing reporting, social listening, and other data to contribute to the brand's strategic decisions.
• Working with / managing content creators.
• Help to develop and publish daily social content.
• Engage with community comments and feedback in order to ensure that the content is resonating, and to identify any potential issues or opportunities to further strengthen the social strategy.
• Partner with creative, strategy, data, and media teams to support the brand's social marketing goals.

Required Skills

• 3-5 years of social marketing experience.
• Experience working independently, with the ability to move projects forward without detailed direction.
• Understanding of social platforms and functions, and the ability to share that knowledge with others.
• Ability to collaborate effectively within a team.
• Impeccable attention to detail and clear communication skills.
• Automotive enthusiasm a plus (but not required).
• Degree in Marketing or a related field of study a definite asset

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

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