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Senior Analyst, Audience Research

2 weeks ago

Toronto, Ontario, Canada CBCRadio-Canada Full time

Position Title:

Senior Analyst, Audience Research (English Services) (Telework/Hybrid)

Status of Employment:

Permanent

Position Language Requirement:

English

Language Skills:

English (Reading), English (Speaking), English (Writing)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:

:59 PM

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your role

As a Senior Analyst, Audience Research you will be an integral part of a dynamic team that provides on-going research for CBC's English Canada's initiatives. You will assist in the design, implementation, analysis and presentation of market, media, and audience research studies undertaken by the Custom Survey team. Core responsibilities of the Senior Analyst will be questionnaire design, survey scripting and deployment, monitoring data collection, data analysis, report writing and presentation of results.

Key Tasks:

  • Design, manage, and execute research projects to support CBC English Services' strategic goals
  • Collaborate with internal stakeholders to identify research needs and develop customized research projects that align with business objectives.
  • Questionnaire design and survey scripting, manage sample deployment and oversee project logistics.
  • Work with external sample providers and troubleshoot data collection issues as needed.
  • Use statistical software programs to analyze survey data and present results in easily understood tabular or graphic formats.
  • Transform complex data sets into clear, compelling insights.  Develop and deliver presentations, reports, and dashboards that highlight key findings and actionable recommendations.
  • Present research findings to stakeholders and contribute to discussions about their implications for strategy and decision-making.

What's in it for you:

  • A hybrid work environment with a flexible work schedule, allowing you to prioritize yourself, your family and your work.
  • Meaningful work that has a direct impact on one of Canada's largest cultural institutions.
  • A defined benefit pension plan and competitive benefits.
  • A dynamic work environment that prioritizes innovation, collaboration, creativity and growth.
  • A strong commitment to learning and development, which includes a robust in house course offering and formal mentorship and skills development programs.
  • Opportunities to become a member of CBC's Employee Resource Groups.

We are looking for a candidate with the following: 

  • Academic and professional training in social science research, with strong background in both qualitative and quantitative research methodologies. At least 2 years of hands-on experience in market research, survey design and execution and data analysis.
  • Post-secondary degree in Communications, Social Sciences, Media Studies, or a related field. A minimum of a B.A. is required; an M.A. is preferred.
  • Deep understanding of the Canadian media landscape, particularly CBC's role within it.
  • Significant experience in designing and executing market research projects, with a strong grasp of current research methodologies.
  • Proven ability to critically evaluate research methods and interpret public opinion studies for journalistic reporting
  • Expertise in survey and questionnaire design, especially within media and audience research context (e.g., content/program testing, creative testing, brand health tracking, brand lift studies)
  • Technical proficiency with survey platforms such as Qualtrics, Sparq, Alchemer, or SurveyMonkey.
  • Strong working knowledge of statistical analysis software (e.g., SPSS, Q, R, Stata, or SAS).
  • Demonstrated initiative and creativity in framing research problems, designing methodologies, and synthesizing findings.
  • Demonstrated competency in creating reports and presentation of survey research data with a focus on insights, compelling narratives, and visualizations.
  • Advanced proficiency with Microsoft Excel and PowerPoint or Google Sheets and Slides. Experience with data visualization tools like Google Looker or Power BI is a strong asset.
  • Exceptional written and verbal communication skills, with a focus on clarity, storytelling, and effective presentation of research insights.
  • Excellent interpersonal and collaboration skills.
  • Excellent attention to detail to ensure data accuracy and integrity.
  • Strong organizational skills with the ability to manage multiple priorities, respond to shifting demands, and meet tight deadlines.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

  • A mandatory Criminal record check. 

  • Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

Primary Location:

Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number of Openings:

1

Work Schedule:

Full time