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Digital Marketing Specialist
2 weeks ago
We're looking for our first Marketing Specialist to help scale a fast-growing glass installation company in the GTA.
If you're a creative strategist who can produce high-quality content, run paid ads, and—most importantly—drive real revenue through clients and booked jobs… we want to talk.
What You'll Do
- Create content end-to-end:
Shoot, edit, and publish short-form videos and photo content showcasing our projects, behind-the-scenes, and customer stories.
- Run paid ads that convert:
Plan, launch, test, and optimize paid campaigns on Facebook, Instagram, Google, and TikTok.
- Build a predictable lead engine:
Your work must translate into actual homeowner and contractor inquiries, booked appointments, and measurable ROI.
- Manage our brand presence:
Grow our social pages, improve our online reputation, and develop simple campaigns (email, SMS, retargeting) to support sales.
- Experiment, measure, and improve:
Analyze what's working, cut what's not, and scale what drives profit.
Who You Are
- You're hands-on — filming, editing, writing captions, posting, analyzing results.
- You understand direct response marketing, not just "making things look pretty."
- You're comfortable with performance KPIs, including cost per lead, cost per job, and ROAS.
- You're resourceful and independent — you can build our entire marketing engine from scratch.
- Experience in trades, home services, or local service marketing is a huge plus.
Why Join Us?
- Be the first marketing hire and build the department your way.
- Work directly with ownership to shape brand, strategy, and growth.
- Competitive pay with performance incentives tied to lead generation and revenue.
Our Mission
We install glass. But we have a bigger vision of creating the largest and the most well-known glass company in Ontario and we want you onboard to create that vision into reality.
Job Types: Full-time, Part-time, Freelance
Pay: From $20.00 per hour
Experience:
- Digital marketing: 1 year (preferred)
Work Location: In person
