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Digital Marketing Specialist

2 weeks ago

Markham ON LR B, Canada Glass and Hardware Full time

We're looking for our first Marketing Specialist to help scale a fast-growing glass installation company in the GTA.

If you're a creative strategist who can produce high-quality content, run paid ads, and—most importantly—drive real revenue through clients and booked jobs… we want to talk.

What You'll Do

  • Create content end-to-end:

Shoot, edit, and publish short-form videos and photo content showcasing our projects, behind-the-scenes, and customer stories.

  • Run paid ads that convert:

Plan, launch, test, and optimize paid campaigns on Facebook, Instagram, Google, and TikTok.

  • Build a predictable lead engine:

Your work must translate into actual homeowner and contractor inquiries, booked appointments, and measurable ROI.

  • Manage our brand presence:

Grow our social pages, improve our online reputation, and develop simple campaigns (email, SMS, retargeting) to support sales.

  • Experiment, measure, and improve:

Analyze what's working, cut what's not, and scale what drives profit.

Who You Are

  • You're hands-on — filming, editing, writing captions, posting, analyzing results.
  • You understand direct response marketing, not just "making things look pretty."
  • You're comfortable with performance KPIs, including cost per lead, cost per job, and ROAS.
  • You're resourceful and independent — you can build our entire marketing engine from scratch.
  • Experience in trades, home services, or local service marketing is a huge plus.

Why Join Us?

  • Be the first marketing hire and build the department your way.
  • Work directly with ownership to shape brand, strategy, and growth.
  • Competitive pay with performance incentives tied to lead generation and revenue.

Our Mission

We install glass. But we have a bigger vision of creating the largest and the most well-known glass company in Ontario and we want you onboard to create that vision into reality.

Job Types: Full-time, Part-time, Freelance

Pay: From $20.00 per hour

Experience:

  • Digital marketing: 1 year (preferred)

Work Location: In person