Digital Marketing Specialist

The Digital Marketing Specialist will focus on creating and executing digital content that builds awareness, engagement, and leads across our key audiences.

You Will

• Create social media content for LinkedIn, Instagram, Facebook, and TikTok
• Tailor content by platform based on research into current best practices and trends
• Plan and schedule monthly social media content
• Write SEO-driven blog posts and build campaigns around them
• Develop nurture campaigns for closed-lost leads to move them back into the opportunity funnel

This role is ideal for someone who loves content, understands social media culture, and wants hands-on B2B marketing experience in healthcare and public safety.

Responsibilities
Social Media Content & Planning
You'll own the day-to-day social media planning and content creation that keeps Ring Rescue visible, relevant, and engaging across all platforms.

• Own day-to-day content for LinkedIn, Instagram, Facebook, and TikTok.
• Research and apply platform-specific best practices (post types, themes, caption length, hashtags, timing, etc.) and maintain a simple "best practices" guide.
• Plan and schedule monthly social media content, aligning posts with overall marketing priorities and campaigns.
• Create content for relevant holidays and observances (e.g., National Nurses Week, EMS Week) with a clearly defined audience and purpose.
• Curate and repurpose blogs, customer stories, product education, and tradeshow content into platform-specific posts.
• Perform monthly social media audits and recommend improvements (performance review, content mix, competitive scan).

SEO Blog Content & Campaigns
You'll turn complex clinical and operational topics into SEO-friendly stories that attract the right audiences and fuel our campaigns.

• Research, outline, write, and optimize SEO-focused blog posts for the Ring Rescue website.
• Define the audience and objective for each post (e.g., educate, support budget justification, differentiate from hardware tools).
• Conduct basic keyword research and implement SEO best practices (structure, headings, links, meta descriptions).
• Build supporting social campaigns for each blog (short videos, quotes, carousels, polls) with clear audience and goals.

Lead Nurture & Email Campaigns (HubSpot)
You'll help bring closed-lost leads back into the funnel by building thoughtful, segmented nurture journeys in HubSpot.

• Build segmented nurture journeys in HubSpot for closed-lost marketing leads.
• Create and manage workflows and lists by industry/setting (ED, surgical, ICU, fire rescue, EMS, urgent care, law enforcement) and ABM parameters (role in purchase, current ring removal solution).
• Draft email copy that educates on ring entrapment, promotes best practices, and provides valuable resources.
• Use HubSpot reporting (and basic web/social analytics) to track opens, clicks, and performance, and suggest tests (e.g., subject lines, CTAs)

Pre & Post-Trade Show Lead Management & HubSpot List Maintenance
You'll aid in the pre-show content and supply preparation and post-show lead organization for our trade shows.

• Assemble and ship for each trade shows, based on the audience and the needs established.
• Consolidate and clean trade show leads, deduplicate and upload them into HubSpot, and apply the right tags/segments and event source attribution.
• Oganize leads by distributor rep/territory for efficient routing to the sales team
• Maintain targeted HubSpot lists and basic CRM hygiene so segmentation and reporting stay reliable.

Qualifications

• Post-secondary education in Marketing, Public Relations, Communications, Business, or a related field (completed or in progress).
• Strong written communication skills and attention to detail.
• Comfortable creating social media content (short-form video, graphics, carousels, captions).
• Basic understanding of social media best practices and an interest in trends.
• Willingness to learn SEO, Canva/Adobe-style tools, HubSpot (workflows, lists, reporting), and basic analytics (social + Google Analytics or equivalent).
• Organized, proactive, and able to manage a content calendar and deadlines.
• Comfortable working with clinical/technical subject matter and asking questions.

About Ring Rescue
Ring Rescue is a Medical Device Manufacturer and Leader in stuck ring removal innovation. We design, manufacture and sell medical devices for the removal of stuck rings. Our Ring Rescue Kit provides professionals with tools that are safe, easy to use and can cut any ring metal, even Tungsten and Titanium. Our solutions are defining standard of care for healthcare, fire rescue, EMS, corrections, jewelry, funeral services, and other professionals that manage stuck rings.

Are you interested?

• Opportunity to work in a growing start-up environment with opportunities for career advancement and professional growth.
• Competitive compensation package with Health benefits and Paid Time Off.
• Hybrid work environment from our office in Dartmouth, NS.

What You'll Learn

• How to execute a multi-channel B2B digital marketing strategy in a niche healthcare/medical device market.
• Practical skills in social media management, SEO, content marketing, and email nurture in HubSpot.
• How to tailor messaging to very different professional audiences (nurses, fire/EMS, law enforcement, hospital leadership).
• How marketing supports the sales funnel and re-engages closed-lost leads.