Content Marketing Manager

1 day ago

Toronto, Ontario, Canada The Fertility Partners Full time US$60,000 - US$120,000 per year

Job Summary:

We're looking for a creative, strategic, and highly organized Content Marketing Manager to elevate organic growth and digital presence across The Fertility Partners network. In this role, you'll act as both a content lead and account manager for a portfolio of clinics - ensuring each brand shows up consistently, credibly, and compassionately across digital channels.

From concept to execution, you'll bring stories and campaigns to life: writing compelling copy, overseeing visual direction, managing multi-channel content programs, and continuously optimizing based on performance. Your work will help patients access the information, clarity, and support they need on their path to parenthood.

Duties/Responsibilities:

Clinic Relationship & Stakeholder Management

  • Serve as the primary marketing partner for an assigned portfolio of clinic brands.
  • Build strong relationships with clinic directors and leadership teams.
  • Translate clinic goals and priorities into actionable content and communications plans.
  • Coordinate requests and collaborate with internal specialists (brand, lifecycle, paid, operations) to ensure smooth and timely execution.

Content Strategy & Organic Growth

  • Own the annual editorial calendar that supports patient acquisition, brand building, and clinic-level priorities.
  • Create high-quality content hands-on - writing copy, designing assets, and coordinating execution across: Website & landing pages, Social media & organic content, Email & newsletters, Paid media creative, Print & in-clinic materials.
  • Lead end-to-end campaign creative: from brief, to concept, to asset development, to deployment and reporting.
  • Partner with physicians, nurses, and operations to translate clinical information into clear, accurate, and compassionate patient content.
  • Manage website and landing page content; collaborate with digital/SEO support to optimize for discoverability and conversion.
  • Develop and publish organic social content across clinic and network channels; support paid media with compelling creative assets.
  • Build and maintain toolkits and playbooks (tone of voice, visual guidelines, templates) to drive efficiency and brand consistency.
  • Track performance metrics (traffic, engagement, lead volume, conversion) and use insights to iterate and improve content.

Required Skills/Abilities:

  • Excellent writing and editing skills, with the ability to tailor tone for different audiences and emotional contexts.
  • Hands-on ability to produce content, including writing copy and creating visual assets.
  • Experience using Adobe Creative Suite, Canva, or similar tools to develop social content, print collateral, and presentations.
  • Familiarity with CMS platforms, landing page editors, and email marketing tools.
  • Understanding of SEO principles, organic social best practices, and how content drives patient acquisition.
  • Strong account management abilities, with comfort managing multiple brands, stakeholders, and deadlines in a fast-paced environment.
  • Empathy-driven communicator with a passion for supporting individuals and families throughout the fertility journey.

Education and Experience:

  • 4–7 years of experience in digital marketing, communications, or content creation — ideally in healthcare, wellness, or another regulated industry.
  • A compelling portfolio demonstrating end-to-end ownership of multi-channel content (from brief to final asset).

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