Content Marketing Manager, Marketing

The Conference Board of Canada (CBoC) is the nation's largest independent applied research organization offering unbiased, evidence-based information and analysis to both industry, NGOs and federal/provincial governments. We have one of the country's largest private economic analysis and forecasting teams and are widely recognized for expert economic forecasting, modeling, and leading analysis. CBoC undertakes research to address the most pressing issues in Economics, Innovation and Technology, Human Capital, Sustainability, Immigration, Indigenous and Northern Communities, Education and Skills, and Health. Our social science research provides actionable pathways to solutions. Simply put, we deliver insights that help Canada's leaders cut through the noise and make informed decisions.

We are seeking a Content Marketing Manager to join the Marketing & Design team.

Our Ideal Candidate is… a content strategist with a sharp eye for visual communication and brand consistency. They excel at transforming complex research into engaging infographics, videos, and other multimedia formats that resonate with diverse audiences. They are highly collaborative, able to work seamlessly with researchers, designers, and marketing, and skilled at crafting clear creative briefs that bring complex research and ideas to life.

We are a virtual organization and as a remote worker you must be comfortable and able to work 100 per cent of the time from a home office in Canada. To be successful as a remote worker you need to have a self-starter attitude, possess strong organizational and time management skills and be a proactive communicator. Having a home office environment that provides for a productive, professional, and safe work environment during regular working/business hours is a requirement of this role. This includes internet service and a reliable connection.

About the Role

• Develop and lead strategies to convert complex research outputs into digestible, engaging content formats.
• Translate research findings into clear creative briefs for designers and other content producers.
• Infographic Strategy & Development: Lead the transformation of research findings into impactful infographics and visual formats that amplify key messages.
• Video Content Planning: Collaborate with internal teams to conceptualize and produce short-form video content. Use tools like Riverside to support remote video recording and interviews.
• Craft compelling narratives that align with brand voice and resonate with target audiences. Shape the story behind the research and data, identify the most compelling angles and guide how they're visually expressed.
• Collaborate with marketing, social, and web teams to disseminate content across email, social media, digital channels, and paid campaigns, ensuring maximum reach and engagement.
• Commitment to producing high quality work and demonstrating professional values in all aspects of work and interactions with colleagues and customers.

About You

Required Skills and Qualifications:

• 5 years of experience in Content Strategy, Marketing or Communications, ideally in a research-driven or B2B environment.
• Strong understanding of how to convey information visually, especially through infographics, charts, and data storytelling.
• Ability to distill complex research into digestible, audience-friendly formats.
• Keen eye for brand consistency in visual and narrative elements.
• Skilled in managing timelines, stakeholders, and deliverables across multiple projects.
• Excellent interpersonal skills to work effectively with researchers, creatives, and marketers.

Nice to Haves:

• Bilingual: French and English

Benefits

At CBoC, we believe that putting People First is key to our success and attracting the best people. We are committed to providing a supportive and inclusive work environment where everyone can thrive and we are proud to offer a comprehensive benefits package that includes:

• Virtual First – work from home anywhere across Canada with a budget to set up your home office.
• A workplace where your hard work is not just valued, but actively celebrated. We take pride in our commitment to recognizing and rewarding the exceptional talent that drives our success through our Recognition programs.
• Healthcare benefits from Day One to support your physical and mental wellbeing, including a $2,500 benefit for Psychologist, Social Worker or Psychotherapist services
• Work/Life Balance: In addition to 20 days annual vacation, we close between Christmas Day and New Year's Day, observe 13 holidays per year and offer Friday afternoon closures.
• A modern, defined benefit (DB) pension plan: We care about your future and offer a pension plan with a 5% match from Day One
• Employee Family Assistance Program (EFAP): We understand that life can be unpredictable and challenging and EFAP supports you and your family during difficult times.
• Maternity and parental leave top-up plan

The hiring zone for this position is $81,000 - $95,000 annually for candidates from any Canadian province or territory. Salaries are based upon candidate experience, qualifications, specific skillsets, as well as market and business considerations. The full compensation band for this position ranges from $81,000 - $109,000. The recruiter can share more information about compensation for the position during the hiring process. This job posting is for an existing vacancy within CBoC. We are actively seeking to fill this role with a qualified candidate.

We value the unique skills, experiences, and insights that each employee brings to The Conference Board of Canada. We are committed to fostering an inclusive and accessible work environment where everyone feels valued, respected, and supported and welcome members of all backgrounds and perspectives to apply. If you require an accommodation at any point during the recruitment process, please email and we will work with you to meet your needs.

We wish to thank all applicants for their interest in The Conference Board of Canada. Please note that only those selected for an interview will be contacted.