SEO Specialist

3 days ago

Mississauga Ontario LN V, Canada Cheil Dallas Full time

Who are we?

Cheil Canada is a full-service agency based out of Mississauga, Ontario and part of the Cheil Worldwide network, offering a variety of marketing & advertising solutions. We are a full-service data-driven company, rooted firmly in customer experience and performance. We work across the entire customer journey, creating connections that result in relevant and meaningful personalization through:

- Data & Insight

- Retail Marketing & Shopper Marketing

- Digital and Social Marketing

- eCommerce & eRetailer Marketing

About the Role

We are seeking a detail-oriented and proactive SEO Specialist with a strong foundation in content-driven SEO. This role is ideal for someone with 1–3 years of experience who excels in keyword research, content briefing, on-page optimization, and is curious about the evolving impact of AI-driven search.

You will collaborate with an SEO Strategist, content writers, and cross-functional marketing teams to develop and optimize high-performing website content. The role includes exposure to technical SEO fundamentals and performance analytics. This position requires working on-site in Mississauga 3 days per week as part of a hybrid schedule.

Key Responsibilities
  • Conduct keyword research to identify high-impact content opportunities tied to search intent.
  • Create structured SEO content briefs that include metadata recommendations, H1/H2 structure, internal linking, and FAQ opportunities.
  • Optimize existing website pages (landing pages, buying guides, product/category pages) to improve rankings, CTR, and user engagement.
  • Monitor SERP trends, including AI search results, to identify new ranking opportunities and shifts in user behavior.
  • Support ongoing reporting and performance analysis (traffic, rankings, engagement metrics).
  • Assist with light technical SEO tasks such as metadata updates, schema markup, redirects, and QA.
  • Conduct competitor content analysis to benchmark content depth, structure, and differentiation.
  • Work collaboratively with writers, designers, and marketing partners to ensure SEO best practices are consistently implemented.
Qualifications

Required:
  • 1–3 years of experience in SEO, content strategy, or digital marketing (agency or in-house).
  • Strong understanding of on-page SEO fundamentals and search-intent analysis.
  • Experience developing content briefs or structured content guidance for writers.
  • Working proficiency with SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Keyword Planner).
  • Familiarity with Google Search Console and analytics dashboards.
  • Clear written communication and strong attention to detail.
Preferred:
  • eCommerce SEO experience, including optimization of product or category pages.
  • Practical SEM (paid search) experience such as assisting in Google Ads/Bing campaigns, supporting keyword alignment, reviewing performance insights, or collaborating with paid media teams.
  • Familiarity with AI Search environments (Google AI Overviews, Perplexity, ChatGPT search summaries).
  • Experience working within CMS platforms such as Adobe Experience Manager, WordPress, or Shopify.
  • Basic understanding of structured data, canonical tags, sitemaps, or indexation.
  • Experience with bilingual/localization workflows (English/French) is a plus, but not required.
Who You Are
  • Driven to learn and stay ahead of search trends, especially during the shift to AI-driven results.
  • Able to balance content quality considerations with structured SEO frameworks.
  • Organized, detailed, and capable of managing multiple optimization workflows.
  • Collaborative and comfortable working with cross-functional teams.
What We Offer
  • 1-year contract with full-time hours, with strong potential for renewal.
  • Hands-on mentorship from an experienced SEO Strategist.
  • Clear growth path into more senior SEO roles as skill and ownership develop.
  • Opportunity to work on high-visibility content that directly impacts business results.
  • Supportive team environment focused on learning and experimentation.

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