Intermediate Creative Strategist

We're looking for an Intermediate Creative Strategist to support our exciting growth plans through the production of high performing ads. In this role, you'll conduct media and market analysis to help maintain and scale our creative output across paid channels. You'll work closely with a Lead Strategist, media buyers, and lifecycle marketers to execute and test growth experiments, while developing a deeper understanding of what motivates purchase decisions in our category.

We believe the strongest growth engines are built at the intersection of data and creativity. We're looking for someone with a solid growth marketing foundation who enjoys translating insights into compelling creative across paid social platforms like Meta, Reddit, TikTok, and other emerging channels.

If you're a creative who enjoys seeing the direct impact of your work and wants to grow within a fast-moving, AI-forward digital health environment, this role is for you.

• Support the maintenance of an evergreen creative engine, ensuring top-performing concepts, hooks, and formats remain in regular rotation month over month.

• Execute and manage a steady pipeline of creative testing across paid social channels, including Meta, Reddit, TikTok, and others as needed.

• Develop and contribute to creative briefs and support the creative production process to ensure quality and consistency across deliverables.

• Partner with media buyers to align creative testing with campaign objectives and performance insights.

• Develop a strong understanding of customer personas, pain points, and motivations to inform creative strategy.

• Analyze creative and performance data to identify patterns, insights, and optimization opportunities.

• Translate learnings into actionable recommendations for future creative tests and iterations.

• Collaborate cross-functionally with lifecycle, content, design, and production teams to support high-quality creative execution.

• Conduct ongoing research into competitors, alternatives, and best-in-class DTC brands to inform creative direction.

• Contribute ideas and concepts that push creative performance forward while learning from more senior strategists.

• 3–5 years of experience working in a growth marketing or creative strategy role, ideally within a performance-driven environment.

• Hands-on experience collaborating with creative teams to develop assets such as paid ads, landing pages, emails, or funnels.

• Working knowledge of paid social platforms such as Meta Ads, Reddit Ads, TikTok Ads, and related analytics platforms.

• Familiarity with marketing and analytics tools like Google Analytics, Meta Ads Manager, and similar platforms.

• Experience using tools to support creative briefing and collaboration (e.g. Notion, Monday, Asana, Motion, Foreplay, Magic Brief, or equivalents).

• Demonstrated ability to iterate on creatives based on performance data and testing results.

• Comfortable presenting insights and learnings to internal stakeholders.

• Experience working in a fast-paced startup or scale-up environment.

• Interest in or passion for improving the Canadian healthcare experience and a personal connection to the space.

• A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.

• Impact & Autonomy: You'll work directly with passionate, experienced leaders who've seen the ups and downs of building a business and genuinely care about your growth. You won't just execute — you'll help shape the future of Phoenix and Raven.

• Collaborative In-Office Culture: Based in the heart of downtown Toronto, our HQ team comes together on-site five days a week to build fast and push what's possible. We love the fast feedback loops, spontaneous brainstorms, and actually knowing the people we work with. Bonus points if you're into the occasional foosball tournament or have strong opinions about the best lunch spot in the neighbourhood.

• Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair. Our benefits package includes standard healthcare coverage, a remote-first holiday season, and holistic wellbeing support — such as a wellbeing allowance and flexible additional time off to care for loved ones, support mental health, observe meaningful religious and cultural holidays, or when life just happens.

Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process. These tools assist our recruitment team, and all final hiring decisions are made by real people — not by automated systems.

Thank you for your interest in joining the Phoenix team While we are lucky to attract a high level of interest in each of our roles, only candidates selected for an interview will be contacted.