Creative Strategist

2 weeks ago

Toronto, Ontario, Canada Sidekick Full time

Hybrid (Toronto) | Full-Time | $80,000-$100,000 CAD

At Sidekick, we help people recover faster from injuries. Trusted by Olympic champions and everyday athletes, our products have been featured in
Men's Health
and
Running Magazine
. With 94% of users finding relief, we aim to be the go-to injury relief brand.

We're looking for a
Creative Strategist who is a very strong copywriter
, especially for
video
. This is a performance marketing role. Your work will show up in paid social ads and will be measured by its results.

How we think about this role

This is a video-heavy focused on creating
paid social ads
that sell our products through educational marketing. As an injury recovery brand, our content needs to explain injuries, rehab concepts, and how our products work.

You don't need a physiotherapy background for this role.
What matters is your ability to learn quickly, ask good questions, and turn technical or clinical ideas into messaging that everyday people can understand and trust.

You'll be responsible for:

  • Using education + entertainment to sell our products
  • Writing video hooks and scripts that sound natural on camera
  • Turning rehab, physiotherapy, and product concepts into simple, digestible ideas
  • Helping people understand
    why
    a product works, not just
    that
    it works

Over time, you'll also write email and website copy, using what's already proven to convert in video.

What you'll actually do

  • Write short-form and long-form video ad scripts
  • Create hook variations, talking points, and content frameworks
  • Break down customer pain, objections, and skepticism into persuasive messaging
  • Direct shoots
  • Work with creators and editors to make sure the idea is executed properly
  • Review performance and iterate until it's better

What we care about (a lot)

We're looking for people who:

  • Are
    ambitious
    and want to be genuinely great at what they do
  • Have
    high standards
    for their own work
  • Take
    ownership
    and don't need to be micromanaged

If you're looking for something comfortable or low-pressure, this won't be a fit.

Skills we expect

  • Excellent copywriting
  • Very strong writing for spoken word / video
  • Solid understanding of direct-response marketing
  • Good understanding of e-commerce and conversion
  • Ability to simplify complex or technical topics
  • Creative thinking and angle development
  • Comfortable writing for video, email, and landing pages

Experience

  • 5+ years in copywriting, creative strategy, or direct-response roles
  • Experience in DTC, health, fitness, or rehab is a plus

Why this role is worth it

  • Fast-growing company whose mission is to solve chronic pain and injuries
  • Competitive compensation + performance-based bonus
  • You'll see the direct impact of your work on business results
  • You'll work alongside smart, motivated colleagues who want to be the best at what they do
  • You'll be held to a high bar, which means you'll get better fast
  • Comprehensive health benefits
  • Hybrid with 2 in-office days in downtown Toronto

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