CRM Marketing Specialist

Goodfood (TSX:FOOD) is a leading online grocery service in Canada, delivering fresh meal solutions that make it easy for members from coast to coast to enjoy delicious meals at home every week. Goodfood’s mission is to make the impossible come true, from farm to kitchen, by enabling members to do their weekly meal planning and grocery shopping in minutes. Goodfood members get access to a unique selection of products online as well as exclusive pricing made possible by its world-class direct-to-consumer fulfillment eco-system. Goodfood currently has more than 300,000 active subscribers and over 1500 dedicated and passionate employees across Canada.

Job Responsibilities:

- Collaborate with Sr. CRM manager to define channel strategy and roadmap to deliver programs that line into the overall business objectives
- Conceptualize, scope, segment, implement, optimize cross-channel journeys and content personalization strategy that lines into CRM program KPIs
- Responsible for A/B and multivariate testing
- Support direct team to ensure all marketing communications are error-free and consistent with brand guidelines and values
- Collaborate within a multidisciplinary team, across departments, internal and external stakeholders. Internal stakeholders include design studio, copywriters, business units representatives and IT individual contributors. External stakeholders include print partners, distribution partners, and technology or professional service providers
- Own, reach and surpass your campaign KPIs that you are accountable for by continuously proposing ways to improve performance through data analysis, relevant/personalized content and optimizing conversion funnels
- Collaborate with the insights team to validate current objectives, track progress, and adjust objectives as new insights are found
- Report on performance with a focus on recommend appropriate action based on campaign and journey results
- Proactively define a quarterly improvement plan, execute and measure tests to improve performance, synthesize results and present to management
- Build and maintain guidelines for his/her channels and proactively guide and influence the creative team to ensure best possible outcomes
- Document procedures and build training material for coordinators supporting him or her
- Stay current with industry trends and benchmarks
- Facilitate sharing of channel learnings to Marketing teams
- Experience with budget management and ensuring strong KPI metrics are achieved against the budget
- Engage external partners to most effectively contribute to the project deliverables.

Desired skills and experience:

- Bachelor’s degree (business economics, marketing, or communication related fields)
- 2-4 years experience in a digital marketing role
- Keen attention to detail
- Strong organization and prioritization skills
- Ability to take an analytical data driven approach
- Excited to work in a fast-paced environment
- Analytical aptitude with a focus on making data-driven decisions
- MS Office, especially Excel. Experience with SQL is an asset
- Ability to work with large datasets and summarize findings in a clear format
- Strong understanding of customer segmentation, customer lifecycle stages and CASL
- Great written communication skills (in both English and French)
- A customer-centric mindset and strong problem-solving skills
- Passion for cooking and food

WHY GOODFOOD?
- Our team strives to give our members a world class customer experience. We believe in being ambassadors of the brand to make the impossible come true from the farm to table
- What we have to offer our employees:

- Competitive Group Insurance
- Personal No Questions asked days
- Annual bonus program
- Annual fitness credit
- Employee stock purchase program

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Goodfood (TSX: FOOD) est un service d'épicerie en ligne de premier plan au Canada, offrant des solutions de repas frais qui permettent aux membres, d'un océan à l'autre, de savourer chaque semaine de délicieux repas à la maison. La mission de Goodfood est de faire de l’impossible une réalité, de la ferme à la cuisine, en permettant aux membres de planifier leurs repas hebdomadaires et de faire leur épicerie en quelques minutes. Les membres de Goodfood ont accès à une sélection unique de produits en ligne ainsi qu’à des prix exclusifs rendus possibles grâce à son écosystème de classe mondiale de traitement des commandes qui sont livrées directement au consommateur. Goodfood compte actuellement plus de 300 000 membres actifs et plus de 1500 employés dévoués et passionnés à travers le Canada.

Responsabilités professionnelles:

- Collaborer avec le Gestionnaire CRM principal pour définir la stratégie de distribution et la feuille de route afin de fournir des programmes qui s'alignent sur les objectifs commerciaux globaux
- Conceptualiser, délimiter, segmenter, mettre en œuvre, optimiser les parcours intercanaux stratégie de personnalisation du contenu qui s'