Search Engine Marketing Specialist

7 days ago

Red Deer, Canada ZUR Marketing Full time

We are looking for a tech-savvy **Search Engine Marketing Specialist (SEO/SEM)** to manage our PPC marketing campaigns. As an SEM specialist, you will be required to conduct and analyze keyword research, design and implement pay-per-click (PPC) campaigns, and measure paid advertising performance analytics.

To be a successful SEM specialist, you should possess a strong understanding of SEM and SEO techniques and excellent marketing skills. A top-notch SEM specialist should be able to accurately interpret keyword and ranking research and implement marketing campaigns that maximize the company's ROI for paid advertising.

**Responsibilities**:

- Meeting with the design, writing, and marketing teams to ideate and define advertising requirements.
- Conduct market research on keywords, consumer trends, and competing brands.
- Analyzing and interpreting research and analytic data to inform the marketing strategy.
- Designing and developing online marketing campaigns to maximize search engine returns and website traffic.
- Implementing PPC advertising campaigns and SEO best practices.
- Monitoring SEM analytics such as redirects, click rates, and customer acquisition rates.
- Managing and adjusting PPC budgets to ensure maximum ROI for paid adversity in search trends, PPC strategies, and SEO best practices.

**Requirements**:

- Bachelor's degree in marketing, communications, or similar.
- A minimum of two years of experience as an SEM specialist or similar.
- Proficiency with analytics and PPC platforms such as Google Analytics, Google AdWords, and Facebook Business Manager.
- Strong understanding of SEO and SEM techniques and best practices.
- Experience with a variety of search engines including Google, Bing, and Yahoo.
- Basic understanding of HTML, CSS, and JavaScript.
- Experience with a variety of content management systems such as WordPress, Drupal, and Joomla.

**Job Types**: Full-time, Part-time, Permanent

**Salary**: $3,500.00-$4,500.00 per month

**Benefits**:

- Dental care
- Extended health care
- Paid time off
- RRSP match
- VRSP

Schedule:

- 8 hour shift
- Day shift
- Night shift

Supplemental pay types:

- Bonus pay
- Commission pay
- Overtime pay
- Tips

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- SEO: 1 year (required)

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