Manager, Market Education

2 days ago

Calgary, Alberta, Canada OpenHouse Full time

Please describe this was a top choice - Describe why this job is a top choice

Location:
Calgary

Salary:
$60,000–$80,000 base + bonus

Benefits:
Health & dental (post-probation)

This is an education-led go-to-market role for someone who wants real ownership, real customer exposure, and real influence over how a market understands a category — not just campaigns and content.

About

is building the operational intelligence backbone for home builders. Our platform delivers hyper-local, prescriptive insights that change how builders make pricing, demand, and growth decisions.

We're intentionally building a go-to-market motion rooted in
clarity, judgment, and credibility
— not noise or volume.

Why This Role Matters

This is not a traditional marketing role.

This is a
foundational, education-led GTM role
at an early-stage company building category-defining software.

If you do this well, you will:

  • Shape how an entire industry thinks about data-driven decisions
  • Help design the playbook we scale with
  • Grow into broader go-to-market leadership as the company scales

If you want to
build something, not just run campaigns
, this role is for you.

The Role

We're hiring a
Manager, Market Education & Product Marketing
to own how OpenHouse is understood by the market and to raise the quality of conversations entering Sales.

This is an
education-first marketing role
with real accountability to sales outcomes.

You're not here to produce content for content's sake.

You're here to
teach the market, sharpen positioning, and improve decision quality
.

This Role Is Not

  • Not a quota-carrying sales role
  • Not performance / demand-gen marketing
  • Not "just generate leads" marketing
  • Not a junior execution role waiting for direction

What You'll Own

  • How builders think about pricing, demand, timing, and uncertainty
  • OpenHouse's core market narratives and positioning
  • Product messaging for new features and releases
  • The quality and clarity of conversations entering Sales
  • High-signal educational content (sessions, decks, videos, posts)

What You'll Do

  • Run webinars, events, and sessions that teach builders how to think about data-driven decisions
  • Translate complex analytics into clear, credible frameworks - data analysts looking for a shift in careers are welcome
  • Partner with Product on launches and positioning
  • Equip Sales with language, mental models, and proof points
  • Reduce wasted discovery calls through better upfront education
  • Drive sponsorships at conferences, speaking engagements and where you see opportunity to insert the brand.

This Role Is a Good Fit If You:

  • Want to be closer to customers than most marketing roles
  • Care about sales outcomes, not just marketing outputs
  • Enjoy explaining complex ideas simply
  • Think in first principles
  • Are credible without being slick
  • Are early in your career but ready for real ownership

You don't need home-building experience.

Compensation

  • Base salary:
    $60,000–$80,000
  • Annual bonus:
    $7,000–$15,000, tied to company-level outcomes and the quality of sales conversations this role enables
  • OTE:
    $67,000–$95,000
  • Health & dental benefits (post-probation)

Bonus is influenced by sales cycle compression, reduction in misaligned pipeline, and quality of opportunities entering Sales & Engagement.

If you've been looking for a role that lets you think, teach, and build, and you're ready for real ownership early in your career, we'd love to hear from you.

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