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Social Media Marketing Specialist

2 days ago

Canada Nestlé Global Full time

Social Media Marketing Specialist

Position Snapshot

Business area: Nestle Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

Compensation Range: $75,000 - $85,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.

A little bit about us

While Nestlé is known for KitKat, Gerber, Nescafe, and Häagen-Dazs, our recipe for success comes down to one thing: our people.

We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We're a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.

Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

What to Expect:

As a Social Media Marketing Specialist, you will lead the development and execution of organic social media programs and influencer initiatives across our diverse portfolio of brands. You'll be our social ambassador, creating and delivering engaging content that builds brand love and sparks consumer engagement opportunities, both in English and French. You'll collaborate closely with brand marketing, cross-functional collaborators, as well as media, creative, and PR agencies to ensure content is impactful, on-brand, and aligned with over arching objectives and campaign tactics. This position is an existing vacancy.

NOTE: Kindly include a link to your portfolio in your resume when applying. 

A day in the life:

  • Conceptualize, develop, complete, and monitor social media strategies, campaigns, and calendars that drive storytelling, engagement, and growth across Nestlé's portfolio.
  • Contribute creativity and fresh thinking to bring big ideas to life across channels.
  • Serve as the lead content creator and social voice for our brands by developing organic campaigns that add real value.
  • Build and implement influencer marketing approaches that align with brand objectives and deliver measurable results.
  • Provide regular reporting on content and engagement effectiveness, with recommendations for optimizations and new opportunities.
  • Champion the social consumer, providing recommendations and thought leadership to the wider business.

Managing Brand's organic social accounts

  • Act as the Social Media Lead for assigned brands, managing strategy, content creation, and daily operations for organic social media programs.
  • Integrate with brand marketing teams to deeply understand overall brand strategy, business objectives, and consumer segments and contribute to the communications planning process by developing on-brand content strategies that support campaign tactics.
  • Develop and oversee strategic roadmaps, content calendars, tentpole campaign action plans, and trend-based content rooted in brand objectives.
  • Advise brand marketing leads on content strategy, proactively finding opportunities to optimize or evolve our work.
  • Monitor cultural and platform trends to insert brands meaningfully into real-time conversations and moments.
  • Collaborate with Nestlé Global teams in brand marketing and social media to understand Nestlé procedures and use approved tools.
  • Lead community management by engaging with consumers and fans, collaborating with our internal Consumer Engagement Team and collaborators to delight current followers and attract new ones.
  • Attend brand events and experiential activations to capture live content and influencer interactions.
  • Review and analyze social performance metrics, applying insights to future workstreams and content recommendations.

Managing Influencer relationships & campaigns

  • Skilled in negotiating and managing influencer partnerships, including contracts, deliverables, and timelines.
  • Ability to evaluate influencer content for brand fit, authenticity, and compliance with legal and regulatory guidelines.
  • Develop and nurture relationships with key influencers and brand advocates, identifying partnership opportunities that correspond with brand goals.
  • Lead the planning, execution, and reporting of influencer campaigns, ensuring seamless integration with broader social strategies and maximizing campaign impact.
  • Strong understanding of influencer marketing trends, best practices, and relevant platforms.

Role Requirements

  • Bachelor's Degree or equivalent experience in Marketing or a creative field preferred.
  • 3+ years' experience in digital marketing dedicated to social platforms, within an agency or multi-brand environment.
  • Proven track record to meet deadlines, run multiple brand workstreams, balancing always-on calendars, campaign planning, and reactive content opportunities.
  • Strong knowledge of organic social media platforms, effective methods, and content development; familiarity with paid social and amplification/boosting.
  • Experience managing influencer campaigns, from coordination through execution and reporting.
  • Understanding of social KPIs and ability to interpret performance data to guide optimization.
  • Strong analytical skills and experience turning insights into strategy.
  • Excellent written and verbal communication skills, with strong copywriting and editing ability.
  • Strong eye for consistency in brand voice and ensuring all content is legally compliant.
  • Creative and design skills, with proficiency in Adobe Suite (InDesign, Photoshop, Illustrator) considered a huge asset.
  • Highly motivated, self-directed, and collaborative with strong stakeholder management skills.
  • Experience with Sprinklr, Meta Business Suite, or other Social Media Management Tools.
  • Experience with recipe development/design and food styling considered an asset.

NOTE: Kindly include a link to your portfolio in your resume when applying.

Benefits

  • Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment 
  • Company matched pension plan 
  • Three weeks of Vacation and five personal days (Personal Paid Holidays) 
  • Flexible and hybrid work arrangements 
  • Excellent training and development programs as well as opportunities to grow within the company 
  • Access to Educational Assistance & Tuition Reimbursement 
  • Bonus eligibility 
  • Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
  • Fertility Services and Surrogacy Medical Coverage to support the pursuit of a path to parenthood regardless of medical conditions, gender or sexual orientation
  • Adoption benefits to remove some of the financial barriers associated with adoption
  • Up to 50% off – Nespresso Coffee Machine, Capsules and accessories 
  • Access to the Discount Company store with Nestlé, Nespresso, and Purina products (Located across various Nestle offices/sites) 

What you need to know

We will be considering applicants as they apply, so please don't delay in submitting your application.

Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs.

If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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