Social Media Insights Analyst

Company Overview ICUC is the global leader in social media solutions for over 15 years. The ICUC team comprises over 350 people across more than 35 countries, covering 50 languages around the clock. In an environment where the only constant is change, we create common ground between brands and audiences across communities and social media. Fueled by a unique culture built around meritocracy, we bring the passion, know‑how, and balance needed to maintain the charted course we set for ourselves: to be the best, we employ the best. Are you ready to be part of the ICUC team? Position Overview In the role of an Insights Analyst, you will be responsible for harnessing the power of social media data to translate complex insights into impactful narratives. You'll leverage your expertise in data storytelling to uncover how social media directly influences a business's brand performance. We seek a highly adaptable and results‑oriented analyst who thrives in a fast‑paced virtual environment. You'll possess a strong foundation in social media data analysis, coupled with a keen ability to learn new tools and methods to stay ahead of the curve. This role demands both independent initiative and collaborative spirit as you work closely with the team to deliver actionable social media insights to our clients. Responsibilities Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing. Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to data governance protocols. Develop comprehensive workbooks and documentation to support your data analysis efforts and extract actionable insights beyond basic reporting. Craft compelling reports and presentations that effectively communicate your insights to the client while upholding the ICUC brand image. Participate in quality control initiatives, data management best practices, and workflow optimization efforts, and contribute to brainstorming initiatives designed to elevate the quality of ICUC Insights & Analytics. Provide support for revenue and growth initiatives through ad‑hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals. KPIs Complete all assigned reports every month, ensuring 99% of deadlines are met. Attend 95% of team meetings during the year to actively contribute insights and foster collaboration. Successfully complete required learning courses from our internal hub to stay updated on company policies. Identify and complete two relevant non‑required learning courses per quarter to enhance expertise. Maintain a 98% accuracy rate in all reports by monitoring data discrepancies and implementing timely solutions. Implement one workflow optimization per quarter to streamline analysis processes. Contribute to at least two non‑recurring requests per quarter aimed at supporting revenue growth and/or marketing initiatives. The ideal candidate will have Minimum 2 years of experience in social media analytics, with a strong track record of utilizing social listening tools. Prior experience with quality assurance is an asset. Advanced proficiency in industry‑standard analytics tools such as Brandwatch, Talkwalker, Sprinklr, and Khoros. Ability to communicate complex data insights to both technical and non‑technical audiences. A strong desire to contribute to a high‑performing team environment that fosters open communication. Experience applying best practices to ensure data accuracy, analysis effectiveness, and report quality. Ability to manage multiple tasks efficiently while adhering to quality standards. Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations. Skill to create clear, compelling, and visually appealing presentations and reports; graphic design experience is a plus. Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite. Active listening skills to align with client needs and project requirements. Additional Requirements Ability to use a desktop computer or laptop that meets minimum system requirements for remote work. Access to high‑speed internet (minimum 30 mb/s) to support collaboration. Adequate headset/mic and webcam for clear virtual communication. Fluency in English; proficiency in additional languages is an asset. Additional information Vacancy: This posting is for filling an existing vacancy? (Y/N) Salary range: USD $70 000–85 000 or CAD $70 000–75 000. Actual salary within the range will depend on experience, knowledge, and skills. Benefits include medical, dental, RRSP, paid time off, and other benefits available to all permanent employees. AI Disclosure: dentsu utilizes artificial intelligence tools as part of its recruitment process during sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools. We believe a diverse workforce enhances creativity and business results. We commit to working with candidates of all ability levels throughout recruitment to ensure they can perform at their best. For accessibility needs, contact Location Ontario – Remote Brand ICUC Time Type Full time Contract Type Permanent Seniority Level Entry level Employment Type Full-time Job Function Research, Analyst, and Information Technology Industries Marketing Services #J-18808-Ljbffr