Social Media Specialist

2 weeks ago

Hamilton Street Vancouver British Columbia Canada VB S SMC Communications Full time
Role Overview
The Social Media Specialist supports the strategic direction, growth, and performance of client social media channels through thoughtful content planning, creation, and execution. This role is hands-on and execution-focused, directly contributing to client business goals through high-quality, on-brand social content.
Working closely with the Social Media Manager and Head of PR and Marketing, the Social Media Specialist brings strong storytelling skills, platform fluency, and attention to detail to ensure all content aligns with brand values, marketing objectives, and emerging trends.
This role is creative, proactive, and analytical, and is ideal for someone who thrives in fast-paced agency environments and enjoys bringing strategy to life through execution.
Duties and responsibilities
Strategy Support
  • Support the development and execution of client social media strategies.
  • Contribute to annual and quarterly planning by assisting with content calendar development and execution.
  • Execute content in alignment with approved strategies, priorities, and timelines.

Content Creation
  • Design, develop, and curate written, visual, and video content across platforms, including Instagram, Facebook, and TikTok.
  • Adapt content for platform best practices, audience behaviour, and performance goals.

Strategic and Creative Initiatives
  • Support the execution of strategic social initiatives.
  • Proactively suggest creative ideas, trends, and opportunities to enhance content performance and engagement.

Copywriting
  • Write engaging, on-brand captions that reflect each client's unique voice.
  • Ensure captions are clear, consistent, original, and thoughtfully written.
  • Use AI tools only as a support, never as a replacement for original writing, creative judgment, or storytelling.

Industry Trends
  • Monitor emerging social media trends, platform updates, and tools.
  • Share relevant insights and recommendations with the Social Media Manager.

Community Management
  • Manage day-to-day community engagement for assigned client accounts.
  • Respond to comments, messages, and mentions in a timely, thoughtful, and on-brand manner.

Analytics and Optimization
  • Track and evaluate the performance of social content and campaigns.
  • Identify opportunities for improvement and share insights with the Social Media Manager.

Graphic Design & Paid Media Support
  • Create or adapt social-first graphic assets using tools such as Canva, Adobe Creative Suite, or similar platforms.
  • Support the execution and optimization of paid social campaigns, including asset preparation, testing, and performance tracking.

Agency Marketing
  • Contribute content and execution support to SMC's own marketing channels, including Instagram, LinkedIn, and the blog.

Requirements
  • Post-secondary education in marketing, brand marketing, communications, or a related field.
  • 2+ years of experience in a social media or marketing role, ideally within an agency environment.
  • Experience executing social content across multiple client accounts.
  • Strong copywriting skills with experience building and maintaining brand voices.
  • Working knowledge of graphic design principles and experience creating social-first visual assets.
  • Experience supporting paid social media campaigns, including content preparation and basic optimization.
  • Strong written and verbal communication skills with high attention to detail.
  • Excellent project and time management skills, with the ability to manage multiple priorities and deadlines.
  • Email marketing experience is considered an asset.
  • Hospitality and/or restaurant experience is considered an asset.

Salary: $55,000 - $60,000
How We Support You at SMC:
At SMC, we believe that when our team thrives, our work does too. Our commitment to your growth, well-being, and success is reflected in our benefits and workplace culture.
  • Competitive compensation aligned with experience and industry benchmarks.
  • Comprehensive extended health benefits following a three-month probation period, including medical, dental, vision, life insurance, and access to an employee assistance program.
  • Four weeks of paid vacation annually, including three weeks at your discretion, plus five additional SMC bonus paid days on pre-set dates.
  • MacBook Air is provided so you're set up for success from day one.
  • Phone allowance to support work-related mobile use.
  • Lifestyle allowance designed to support physical and mental well-being.
  • Monthly team socials and a connected culture of food lovers that values celebration, connection, and shared wins.
  • Ongoing hospitality perks, including exclusive dinners, industry invitations, and friends and family discounts at some of Vancouver's top restaurants.
  • Investment in professional development through mentorship, training, and opportunities to lead, grow, and innovate.
  • A collaborative workplace where your voice matters, ideas are encouraged, and leadership is shared.
  • Clear values and purpose that guide how we show up for each other, our clients, and the community.
  • A people-first culture that honours the whole person, not just the job title.

SMC is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employment decisions are merit-based and made without discrimination based on race, colour, religion, sex, sexual orientation, gender identity, neurotype, marital status, age, disability, national or ethnic origin, military service status, citizenship, or any other protected characteristic.

  • Social Media Manager

    2 weeks ago

    Hamilton Street , Vancouver, British Columbia, Canada, VB S SMC Communications Full time

    Role Overview The Social Media Manager is responsible for leading the strategic direction, growth, and performance of all client social media channels. This role owns the planning, execution, oversight, and optimization of all social activity, directly contributing to client business goals. Acting as both a strategist and a people leader, the Social Media...

  • Social Media Specialist

    3 days ago

    Vancouver, Canada BroadbandTV Full time

    Position: Social Media Specialist About RHEI:RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content. We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our...

  • Social Media Specialist

    1 week ago

    Vancouver, British Columbia, Canada Rhei Creations Usa Inc Full time

    Position: Social Media Specialist About RHEI:RHEI is a creator economy company advancing the industry by helping creators, media companies and brands find success through digital content.  We provide end-to-end solutions to help creators and media companies grow their audiences and revenue, while helping brands connect to hard-to-reach digital fans. Our...

  • Social Media Specialist

    2 weeks ago

    North Vancouver, Canada Royal LePage Real Estate Services Full time

    **Summary** Are you passionate about storytelling, branding, and creating content that inspires people to join a thriving community? We're looking for a **Social Media Specialist** to join our Royal LePage Corporate Brokerage marketing team and help bring our brand to life across digital platforms. In this role, you’ll develop engaging content to showcase...

  • Social Media and Visual Content Specialist

    2 weeks ago

    Hamilton, Canada McMaster University Full time

    Are you passionate about crafting compelling narratives through social media platforms? Do you have a knack for creating visually stunning content? If so, we have an exciting opportunity for you! Ranked as one of the world’s top 100 universities, McMaster university is devoted to the cultivation of human potential, realized through our innovative...

  • Social Media Specialist

    7 days ago

    Vancouver, Canada Stratis Insurance Agency Ltd Full time

    **About Us** Stratis Insurance Agency Ltd is an insurance brokerage in Vancouver, BC. At Stratis, we're not just another agency - we’re a diverse group of individuals with a passion for protecting what matters most to our clients and we strive to deliver exceptional “stratisfying” experiences with a personal touch. We are professional, agile,...

  • Social Media Director

    2 weeks ago

    Vancouver, Canada Sette Design Build Full time

    Overview: We are seeking a talented and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for managing and implementing our social media strategy to increase brand awareness and engage our target audience. If you have a passion for social media, digital marketing, and staying up-to-date with the latest...

  • Social Media Marketing Specialist

    1 day ago

    Vancouver, British Columbia, Canada Catalyst Agents Full time

    ABOUT CATALYST AGENTSA growing marketing agency located in the heart of Downtown Vancouver, Catalyst Agents is a boutique marketing agency striving to deliver world-class integrated marketing campaigns. Consulting for recognized clients such as Concord Pacific, YVR Airport, Oakridge Park, Max Mara, and more, Catalyst Agents is a pioneer in the Digital...

  • Social Media Specialist

    2 weeks ago

    Vancouver, Canada Henriquez Partners Architects Full time

    Henriquez Partners Architects is a mid-sized boutique design studio which excels at complex mixed-use projects that integrate ethics and aesthetics. Our mission is grounded in the optimistic belief that architects have a meaningful role to play in the creation of ‘citizen cities’; thriving inclusive communities that embrace diversity and address the...

  • Social Media and Communications Specialist

    1 week ago

    Toronto, ON MA S, Canada RESPONSIBLE GAMBLING COUNCIL Full time

    Social Media and Communications SpecialistHybrid, based out of TorontoFull-time, PermanentOpportunity OverviewThe Responsible Gambling Council (RGC) is an independent, non-profit organization dedicated to problem gambling prevention. For more than 40 years, we have worked to reduce gambling risk by creating and delivering innovative awareness and information...