Dealer Development Manager

Position Title: Dealer Development Manager

Reports To: Director of Sales

Region: Prairies (AB, SK & MB)

Department: Sales & Banner Development

Employment Type: Full Time

Who We Are

Founded in 2015, North Country Tire has rapidly grown to become a trusted name in tire distribution in Western Canada. With a focus on delivering exceptional service, reliability, and value, we partner with retailers, automotive shops, and service providers to offer a comprehensive range of high-quality tire brands. Our strategically located distribution centres and commitment to operational excellence ensure that our customers receive the right product, at the right time, every time.

At North Country Tire we pride ourselves on our entrepreneurial spirit and customer first-culture. As a growing company in a dynamic industry, we are driven by innovation, strong vendor relationships, and a team-oriented approach. We believe in empowering our employees, investing in continuous improvement, and building long-term partnerships that support the success of both our customers and our people.

Position Summary

As a Dealer Development Manager, you will be responsible for growing our banner network and optimizing the performance of existing merchants. This role combines business development, relationship management, and operational coaching to ensure our dealer partners deliver exceptional service and meet banner standards. You'll serve as both a recruiter and a trusted advisor, helping independent dealers and banner stores strengthen their business while driving growth and competitiveness for North Country Tire.

Key Responsibilities

Network Development:

·      Identify growth opportunities in targeted areas and recruit new dealer partners.

·      Negotiate contracts and oversee integration of new dealers into the network.

·      Support the opening and deployment of new points of sale in collaboration with internal teams.

·      Recommend dealer upgrades to more prestigious banners (e.g., Point S, V1, Otobox).

·      Build and maintain strong relationships with internal Territory Managers.

Network Operations Management:

·      Oversee and support existing dealers to ensure compliance with service, quality, and branding standards.

·      Implement operational processes and training programs to maximize dealer performance.

·      Conduct a minimum of two dealer visits annually to all partners in territory.

·      Organize and facilitate training sessions in sales, management, customer service, and product knowledge.

·      Act as the primary point of contact for dealers, providing proactive support and issue resolution.

·      Deploy sales, marketing, and promotional programs tailored to market needs.

·      Evaluate program effectiveness and adjust strategies to maximize dealer engagement and performance.

·      Establish specific performance goals with each dealer and report results to leadership.

·      Develop initiatives to diversify dealer activities and enhance competitiveness.

Skills and Qualifications

·      3–5 years of dealer development, business development, or sales management experience (tire/automotive industry preferred).

·      Strong negotiation, relationship-building, and communication skills.

·      Proven ability to analyze performance metrics and implement growth strategies.

·      Experience facilitating training and supporting dealer/retail operations.

·      Self-starter with strong organizational skills and the ability to travel within assigned territory.

·      Proficiency in Microsoft Office Suite and CRM software.

·      Valid driver's license required.

What We'll Offer

·      Group benefits

·      Competitive salaries

·      Paid vacation and sick days

·      Opportunities for career advancement

·      Performance incentive or bonus opportunities

·      Flexible work hours

·      Team BBQs, holiday celebrations, and other staff appreciation events

·      Employee discount on tires

·      Company branded gear

Equal Opportunity Employer

At North Country Tire, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. All aspects of employment, including the decision to hire and promote, are based on the applicants' qualifications, merits, competence and performance without regard to any characteristic related to diversity.

We will only use the information you provide to process your application and to produce tracking statistics. Since we do not request personal data deemed sensitive, we ask that you abstain from sharing that information with us in your application.

How to Apply

If you're interested in applying for this job, please submit your cover letter and resume on our website at or by email to