Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: 505 Hwy 7 #311, Thornhill, ON L3T 7T1

Employment Type: Full-time / Permanent

Who we are:

Established in 2008, My Insurance Broker is a proud family-owned and Canadian-operated brokerage. As one of Ontario's fastest-growing online brokerages, we have forged strong partnerships with Canada's leading insurance companies. With multiple offices across Southern Ontario and a dedicated support center in Richmond Hill, we are committed to delivering superior pricing, comprehensive coverage, and exceptional service to our clients.

About the role:

The Digital Marketing Manager will be responsible for developing and executing digital marketing strategies that strengthen brand identity, drive engagement, and support business growth. This role oversees content creation, social media management, website optimization, and email campaigns. The ideal candidate has excellent communication and writing skills, strong organizational and project management abilities, and a creative approach to problem-solving. They can design engaging visuals, while maintaining attention to detail and delivering high-quality work.

What you'll be doing:

• Research, write, edit, and proofread content for marketing materials and digital platforms (web, email, social media).
• Create, schedule, and manage posts across social platforms (LinkedIn, Facebook, Instagram), ensuring engagement and performance tracking.
• Maintain and update the company website for accurate, visually appealing, and user-friendly content.
• Ensure consistent branding, messaging, and visual identity across all designs and communications.
• Design and produce digital content that reflects the company's mission and enhances brand presence.
• Develop and implement comprehensive digital marketing strategies (SEO, SEM, email, social media) aligned with business goals.
• Plan and execute campaigns to drive sales conversions, increase leads, and optimize performance.
• Prepare and present reports on key performance metrics (ROIs, KPIs) and campaign outcomes.
• Analyze customer data, trends, and behaviors to optimize strategies and improve user experience.
• Use insights to refine marketing tactics and enhance overall campaign effectiveness.
• Develop and monitor campaign budgets.
• Monitor and respond to chats, reviews, and inquiries on online platforms professionally and promptly, escalating issues as needed.
• Manage relationships with agencies, vendors, and other third parties as needed.
• Maintain a positive online reputation on social platforms.
• Collaborate with internal teams to align marketing efforts with company growth objectives and brainstorm innovative strategies.
• Stay up to date on the latest industry trends in digital marketing and design and implement them in campaigns.
• Perform other related duties as assigned.

What we need you to bring:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, including SEO, SEM, social media, and email marketing.
• Experience interpreting data to optimize campaigns and generate reports.
• Experience working with design tools and software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or equivalent.
• Experience working in the insurance industry is considered an asset.
• Strong understanding of SEO principles, digital marketing platforms, and analytics tools like Google Analytics.
• Strong understanding of website management and CMS platforms (e.g., WordPress).

My Insurance Broker is an equal opportunity employer committed to fostering an inclusive, respectful, and diverse workplace. We are committed to providing accommodation upon request for applicants and employees with disabilities, in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation at any stage of our hiring process, please inform us and we will work with you to meet your needs.

We thank all candidates for their interest, however, only those selected for an interview will be contacted.