Digital Marketing Manager

3 weeks ago

Toronto ON, Canada TAC Security Full time

About Us TAC Security is a global leader in cybersecurity, and a publicly listed company valued at $1 billion. Our flagship platform, ESOF (Enterprise Security in One Framework), powers vulnerability management, cyber risk quantification, and AI-driven security assessments for Fortune 500 companies, governments, and emerging enterprises worldwide. Recognized as a Great Place to Work and a Great People Manager Company (Forbes & The Economic Times), we collaborate with leading technology firms, industry consortiums, and global enterprises to advance cybersecurity innovation. Role Overview The Digital Marketing Manager will lead TAC Security’s digital marketing strategy for the North American region. The role focuses on driving brand awareness, generating qualified leads, and supporting revenue growth through digital campaigns, SEO, paid media, email marketing, content development, and channel marketing support. This role requires a data-driven marketer who can execute and optimize campaigns in a fast-paced, high-growth environment. Key Responsibilities - Own overall digital marketing execution for Canada & North America. - Plan, launch, and optimize Google Ads, LinkedIn Ads, and paid campaigns focused on lead generation. - Lead SEO strategy including keyword research, competitive analysis, on-page optimization, and link building to increase inbound pipeline. - Develop and execute targeted email marketing and nurturing campaigns across segmented audiences. - Coordinate with Sales to support events, webinars, campaigns, and lead qualification processes. - Oversee TAC Security’s website experience, landing pages, and conversion funnels. - Analyze performance metrics using Google Analytics and marketing automation tools to improve ROI. - Develop thought leadership content such as case studies, product updates, blogs, and campaign collateral. - Manage social media presence and community engagement to strengthen market positioning. - Maintain brand consistency across all customers and external touchpoints. Requirements - 5+ years of digital marketing experience within SaaS, technology, or cybersecurity sectors. - Proven experience managing paid media campaigns (Google Ads, LinkedIn) and SEO strategy. - Strong understanding of lead generation funnels, B2B conversion metrics, and attribution models. - Hands-on expertise with Google Analytics, keyword research tools, CRM and marketing automation platforms (HubSpot preferred). - Excellent communication, content development, and storytelling skills. - Ability to work cross-functionally with Sales, Product, and Global Marketing teams. - Self-driven, analytical, and comfortable managing multiple projects simultaneously.

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