Senior Product Marketing Manager

Ada is an AI customer service company whose mission is to make customer service extraordinary for everyone. We're driven to raise a new standard of quality customer service at scale, enabling enterprise companies to deliver experiences that people love–instant, proactive, personalized, and effortless.

Ada is an AI transformation platform and partner—combining strategic expertise with powerful AI agent management technology to accelerate businesses' AI maturity to keep them ahead of the curve. With Ada, 83% of customer conversations—and counting—are effortlessly resolved through automation, giving teams more time back, companies more resources to focus on growth, and customers more life to focus on what matters most to them.

Established in 2016, Ada is a Canadian company that has powered over 5.5 billion interactions for leading brands like Square, YETI, Canva, and , saving millions of hours of human effort. Backed with over $250M in funding from tier-one investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in the management and application of AI in customer service.

At Ada, we see growth as a reflection of each individual owner's personal growth. That's why our values are rooted in driving progress and continuous improvement. If you're ambitious and eager to grow, Ada could be the place for you.

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The Role 

As a Senior Product Marketing Manager at Ada, you'll play a pivotal role in shaping how our AI-powered customer service solutions are positioned and adopted across enterprise organizations. You'll drive go-to-market success by developing differentiated messaging, launching new capabilities, and enabling our customer-facing teams. With a strong understanding of the AI technology landscape, CCaaS (Contact Center as a Service), and CX, you'll help ensure Ada's offerings are aligned with the evolving needs of modern customer service organizations.

Responsibilities

• Product positioning and messaging: Craft compelling, differentiated messaging and positioning that resonates across verticals and personas. Ground your narratives in market research, competitive analysis, and customer insights, and ensure they are consistently reflected in sales tools, campaigns, and web content.
• Successful launches: Lead cross-functional go-to-market efforts for product launches, driving launch execution and post-launch adoption metrics. Partner closely with product, sales, brand, and marketing teams to define and deliver campaigns that accelerate product adoption.
• Resonant storytelling: Ensure every campaign, launch, and GTM initiative reflects a deep understanding of the customer service audience, continuously informed by market research, win/loss analysis, and customer interviews.
• Sales enablement: Empower sales and CX teams with tailored collateral (eg. battlecards, customer case studies, data sheets, pitch decks, and competitive briefs), equipping them to confidently position Ada's AI capabilities against traditional and emerging players.
• Customer advocacy: Cultivate relationships with key customers to source feedback, capture impactful stories, and turn them into compelling proof points and references for marketing and sales efforts.
• Feedback loops with product: Act as the voice of the market within Ada, ensuring that customer feedback, competitive dynamics, and adoption insights continuously influence Ada's AI product roadmap.

About You

• 7+ years of B2B SaaS product marketing experience within the enterprise segment, ideally in domains such as AI applications, CCaaS, CX, or contact center technology.
• Proven track record working across cross-functional workstreams including product management, marketing, customer success, and revenue teams.
• Experience bringing technical or AI-driven products to market and enabling internal teams with clear, compelling messaging and tools.
• Strong customer-centric, data-driven mindset with exceptional verbal and written communication skills.
• A compelling storyteller with a strategic, analytical approach and the ability to confidently present at conferences, webinars, and customer meetings.
• Highly organized with the ability to prioritize multiple concurrent projects, all while maintaining a high bar for quality and execution.
  
  Compensation:  $120,000-$165,000k CAD
  
  Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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At Ada, you'll not only build extraordinary products but also thrive in an environment designed for your success. We prioritize your well-being, growth, and work-life balance. Here's what we offer:

• Unlimited Vacation: Recharge when you need to.
• Comprehensive Benefits: Extended health coverage, dental, vision, travel, and life insurance.
• Wellness Account: Empowering you to invest in your overall well-being and lifestyle.
• Employee & Family Assistance Plan: Resources to support you and your loved ones.

• Flexible Work Schedule: Balance your work and personal life.
• Remote-First, In-Person Friendly: Options to work from home or at our local hub.
• Learning & Development Budget: Invest in your long-term growth goals and skills.
• Work from Home Budget: Equipping you with the tools and support for a seamless remote work experience.
• Access to Cutting-Edge AI Tools: Work with the best AI tech stack in the industry.
• Hands-On with LLMs: Enhance your expertise in leveraging large language models.
• A Thriving Industry: Join the forefront of innovation in AI, shaping the future of technology.

The above Benefits and Perks only apply to full-time, permanent employees.

As part of our recruitment process, we may use AI enabled tools to support certain aspects of hiring, such as interview note-taking. All hiring decisions are made by our team.

Thank you for your interest in joining us at Ada. Due to the high volume of applications, we will only contact candidates whose qualifications match closely to the requirements of the position. We appreciate the time you have invested in learning more about us.