Senior Analyst- Distribution Strategy

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of role:

The Senior Analyst- Distribution Strategy & Onboarding plays a key role in advancing the airline's multi-channel distribution strategy while overseeing the onboarding and ongoing management of distribution partners for NDC. This role combines commercial and analytical expertise with hands-on partner coordination, including hosting weekly partner calls in collaboration with Sales, consolidating updates, managing technical tickets, and supporting policy and operational readiness. The position ensures partners are successfully activated, capabilities are aligned to strategic priorities, and distribution channels deliver strong commercial performance across GDS, direct, and other NDC technology supported channels.

Key Responsibilities

Partner Onboarding & Management

• Manage end-to-end onboarding workflows, including technical enablement steps, certification processes, and post-launch stabilization.
• Track all partner deliverables, timelines, and testing outcomes through structured project plans and readiness scorecards.
• Oversee case and ticket management with NDC technology providers, ensuring timely resolution and clear communication back to partners and internal teams.
• Support the development and communication of NDC-related policies, guidelines, and operational processes for partners.
• Maintain issue logs, dependency trackers, and escalation paths to ensure partners have the support needed to successfully adopt and grow NDC usage.
• Serve as the primary point of contact in Distribution for NDC connecting distribution partners during onboarding, activation, and enhancement phases.
• Host weekly partner calls to track progress, address blockers, consolidate updates, and ensure alignment with readiness milestones.
• Provide structured feedback to product and technology teams based on partner needs, capability gaps, and testing results.
• Support commercial discussions and negotiations by delivering data-driven insights into capability readiness, performance trends, and expected ROI.

Distribution Strategy

• Analyze distribution performance across channels, partners, and markets to identify trends, gaps, and revenue opportunities that support strategic decision-making.
• Support commercial planning by modeling channel economics, evaluating new distribution business models (e.g., NDC incentives), and building executive-ready business cases.
• Monitor industry developments and translate insights into strategic recommendations and product prioritization.
• Prepare and deliver high-impact presentations, insights, and briefings for senior leadership.

Cross-Functional Collaboration

• Collaborate with Sales, Revenue Management, IT, NDC Product, Finance, and other internal teams to ensure strategic alignment of distribution initiatives.
• Partner closely with the NDC Product and IT teams to understand NDC capability rollouts, enhancement prioritization, and technical readiness assessments.

Performance Monitoring & Reporting

• Monitor and report on distribution KPIs.
• Provide actionable insights that support continuous improvement in both strategy and day-to-day partner operations.

Education & Qualifications

• Bachelor's Degree in Business, Statistics, Economics, or a related field (preferred).
• Strong knowledge of airline distribution, including GDS platforms, NDC standards, aggregators, and third-party distribution models is considered an asset.
• Demonstrated experience managing partner onboarding, technical enablement, or product/feature rollout processes.
• Strong data and analytical skills with the ability to build insights and strategic recommendations.
• Excellent communication and stakeholder management skills, including experience presenting complex information to both technical and non-technical audiences.
• Experience with program or project management, including tracking, ticket management, and structured weekly reporting.
• Strong quantitative and research skills with proven data interpretation capabilities.
• Highly organized with strong planning, prioritization, and time-management abilities.
• Proficiency in MS Office (Outlook, Word, Excel, PowerPoint).

Please note: This position is on site and can be based in Calgary, Toronto or Montreal.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada's leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you're passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

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