Senior Analyst, Product

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of role:

WestJet is seeking a dynamic and strategic NDC (New Distribution Capability) product analyst to lead the design, development, and delivery of cutting-edge airline distribution solutions. This role requires a deep understanding of IATA's NDC standards, airline distribution ecosystems, and product management principles. The successful candidate will collaborate with cross-functional teams to enhance customer experiences, drive business value, and shape the future of airline retailing.

Key deliverables include:

Product Strategy and Vision:

• Define and communicate a compelling product vision and roadmap for NDC, aligning with business goals and industry trends.
• Research and analyze advancements in NDC standards, competitor offerings, and market opportunities.

Stakeholder Collaboration:

• Lead feedback touchpoints with travel agencies, GDSs, and internal teams to gather and prioritize requirements.
• Act as the primary liaison between technical teams and business stakeholders to ensure alignment and understanding of deliverables.

Product Development:

• Translate business requirements into detailed product specifications, user stories, and acceptance criteria.
• Lead Jira intake with key NDC vendors to prioritize the request backlog, and work on sprint planning.
• Develop and maintain NDC Partner Hub content to share the NDC strategy, resources, and key information with travel agencies, aggregators, and other stakeholders.
• Leverage insights from the IATA Airline Retailing Maturity (ARM) Index to assess and enhance the organizations capabilities, aligning product strategies with industry benchmarks.

Process Development and Optimization:

• Develop and refine product development processes to ensure efficiency, scalability, and alignment with business goals.
• Facilitate a culture of continuous improvement by identifying and resolving process bottlenecks and fostering team innovation.

Performance:

• Define key performance indicators (KPIs) to measure product success, and track metrics to identify areas for improvement.
• Continuously optimize our product based on user feedback, data insights, and changing market needs.

Education and qualifications:

• Bachelor's Degree in Business, Statistics, or Economics is preferred.
• 5+ years of experience in product management or a related role, preferably within airline distribution or travel technology.
• Strong knowledge of IATA NDC standards, schemas, and protocols.
• Familiarity with the IATA Airline Retailing Maturity (ARM) Index and its application in product development and industry alignment.
• Exceptional communication and stakeholder management skills.
• Analytical mindset with experience in leveraging data to inform decisions.
• Familiarity with airline revenue management, merchandising, or retailing strategies.
• Technical knowledge of APIs, XML/JSON, and distribution technology platforms.
• Experience managing/ implementing products or initiatives.

• High-level strategic thinking and problem-solving skills; ability to convert big ideas into reality.

• Proficiency in data visualization tools such as Tableau or Power BI.

• Excellent communication and presentation skills to bridge the gap between technical and non-technical audiences.
• Strong quantitative and research skills with proven data interpretation capabilities.
• Passion for knowledge sharing, learning, and teamwork.
• Excellent planning, organizational, and time-management skills.

• Proficiency in MS Office: Outlook, Word, Excel, Powerpoint.

• Strong data and analytical skills with a track record of providing strategic recommendations.

• Experience with ATPCO, GDS platforms, or Sabre PSS is considered an asset.
• Knowledge of Distribution Strategy, airline/travel vendors, and third-party distribution models is an asset.

Please note: This position can be based in Calgary, Toronto or Montreal.

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now

About WestJet Group of Companies

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half, and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, the WestJet Group is Canada's leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know at We encourage all qualified candidates to apply.

At WestJet, we welcome unique skills, experiences, and backgrounds - if you're passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

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