Marketing and Sales Manager

Application Deadline (updated): November 21, 2025

The Museum's Mission

The Britannia Mine Museum is a self-sustaining, non-profit organization, that creates accessible learning experiences to inspire discovery and connection through guided interpretive programming, self-exploration opportunities, and the preservation of our historical site and artifacts.

Summary of Role

The Sales and Marketing Manager will operate within a satellite cross-functional organizational structure, where departments and teams are organized around key functions and strategically aligned goals, rather than being siloed. With the guidance of the Director of Growth and Development the Sales and Marketing Manager will lead efforts in driving revenue growth, increasing brand awareness, and promoting the museum's rich history and visitor experience.

Key elements of the role include: supporting daily sales and marketing operations, managing campaigns, corporate relations (including donors and membership) and providing essential analytics, content creation, and sales activities.

This role connects strategy with execution, ensuring campaigns are delivered on time, within budget, and deliver measurable results. With guidance from the Director of Museum Growth and Development, the Sales and Marketing Manager plays a crucial role in streamlining workflows, managing the sales and marketing team and enhancing the museum's overall presence across both digital and analog spaces to attract and increase visitation.

The Sales and Marketing Manager will work closely in a cross-functional capacity with internal teams and external stakeholders to create innovative strategies to attract visitors, donors, and corporate sponsors while maintaining a strong and engaging presence in local, national and international markets.

 The Museum welcomes resumes from individuals who are part of an equity deserving group.

 Key Responsibilities:

 1. Team Leadership and Management

• Lead, mentor, and support a small team of marketing and sales professionals, fostering a collaborative, high-performance culture.

• Align marketing and sales functions to ensure consistent messaging, shared goals, and coordinated execution.

• Set clear objectives, define performance metrics, and conduct regular check-ins to track progress against departmental priorities and organizational targets.

• Manage daily operations and team workflows, ensuring clarity of responsibilities, efficient communication, and timely completion of deliverables.

• Provide ongoing feedback, coaching, and professional development opportunities to support employee growth and engagement.

• Maintain organized documentation, project trackers, and reporting dashboards to provide leadership with clear visibility into priorities and outcomes.

2. Marketing, Campaigns, and Communications

• Oversee the planning, development, and execution of marketing campaigns across digital and traditional channels, under the strategic direction of the Director of Growth and Development.

• Direct the creation of advertising, content, and promotional materials, ensuring brand consistency and alignment with the Museum's voice and values.

• Supervise social media, website, and email marketing activities, providing tactical direction and ensuring effective scheduling, messaging, and analytics tracking.

• Collaborate with programming, education, and events teams to promote exhibitions, public programs, and community events.

• Manage agency, vendor, and media relationships; review and approve creative briefs, media plans, and deliverables within agreed budgets.

• Monitor and report on campaign performance, using data and analytics to inform recommendations and resource allocation.

• Ensure all materials and communications reflect the Museum's commitment to diversity, inclusion, accessibility, and reconciliation.

3. Sales and Partnership Development

• Develop and implement sales strategies, in collaboration with the Director of Growth and Development, to grow attendance, group bookings, memberships, and special event sales.

• Build and maintain relationships with travel trade, corporate partners, and community organizations to expand distribution channels and visibility.

• Identify and coordinate sponsorship, donor, and promotional opportunities aligned with Museum priorities.

• Negotiate partner agreements and travel trade contracts within established pricing and service frameworks.

• Support cross-department collaboration with Retail, Café, and Education to develop integrated sales and promotional initiatives.

• Represent the Museum at trade shows and tourism industry events to promote programs, build relationships, and generate leads.

4. Digital Systems, Analytics, and Compliance

• Oversee marketing technology platforms, including CRM, email, analytics, SEO, and project management systems, ensuring smooth operations and adoption across the team.

• Evaluate campaign data, web analytics, and conversion metrics to optimize marketing and sales performance.

• Ensure accuracy, data integrity, and adherence to privacy, accessibility, and advertising standards.

• Assist in developing and tracking the departmental budget to support effective allocation of resources and return on investment.

Key Qualities:

• Strong leadership, interpersonal, and communication skills with the ability to engage diverse audiences.

• Proven ability to develop and execute integrated marketing and sales strategies aligned with organizational goals.

• Skilled in analyzing performance data and translating insights into actionable improvements.

• Proficient in CRM systems, analytics platforms, and digital marketing tools such as Google Analytics, Meta Business Suite, Mailchimp, and Canva.

• Deep understanding of visitor engagement strategies, tourism and travel trade markets, and the needs of cultural or heritage institutions.

• Experience with media buying, advertising strategy, and corporate sponsorship coordination.

• Familiarity with video production and digital content creation for social media.

• Exceptionally organized and able to manage multiple projects, priorities, and deadlines in a fast-paced environment.

• Creative and adaptable, with awareness of experiential marketing, digital trends, and pop culture influences.

• Balances operational efficiency with innovation, demonstrating initiative and accountability.

Education:

• Bachelor's degree in Marketing or related discipline.

Experience:

• Minimum 5 years of relevant experience in marketing management, digital marketing, or sales support preferably in the tourism, cultural, or non-profit sectors.

• Minimum 5 years of experience with social media platforms, digital advertising, and analytics tools.

• Experience with project management, CRM, and reporting platforms (knowledge of SE Ranking, HubSpot/Mailchimp, or similar is an asset).

• Experience managing cross functional teams

• Managing team accountability through tools, documentation, and clear communication.

 Work Environment:

• The position may require travel for industry events, trade shows, and meetings with stakeholders.

• Occasional evening and weekend work may be required for events, promotions, or urgent project needs.

 Compensation and Benefits:

• Competitive salary based on experience.

• Health, dental, and vision benefits.

• Paid time off (PTO) and holidays.

• Opportunities for professional development and growth.

• Museum memberships and discounts on events and merchandise.