Content Creator

Content Creator – See Sight Tours / TripShepherd

Location:
 Niagara Falls, Ontario (In-Office)

Job Type:
 Full-Time

The Role

We are looking for a creative, confident, on-camera 
Content Creator
 to become one of the faces of See Sight Tours and Tripshepherd across TikTok, Instagram, YouTube Shorts, and other digital channels.

This role is perfect for someone who lives and breathes social media, understands trends, and knows how to make engaging, scroll-stopping content. You'll create videos, reels, stories, and behind-the-scenes content that highlight our tours, our experiences, our cities, and our team culture.

You will also play a key role in supporting our new behind-the-scenes TikTok and Instagram accounts, helping us showcase employee UGC and company culture.

Who You Are

You're an energetic, camera-confident storyteller who understands how to turn everyday moments into compelling content. You stay on top of trends, know how to film and edit quickly, and love experimenting with different formats.

You also understand the importance of social media performance and know how to track analytics, engagement, follower growth, and content trends to help guide strategy.

What You'll Do

On-Camera Content Creation

• Be the 
  on-camera face
   for See Sight Tours and TripShepherd across social platforms
• Film engaging short-form content (TikTok, Reels, Shorts) highlighting tours, experiences, destinations, and brand storytelling
• Film intro/outro content, interviews, day-in-the-life style videos, and "host" style content
• Create trend-based videos and jump on emerging audio, formats, and styles

Editing & Production

• Edit videos for TikTok, Instagram Reels, and YouTube Shorts
• Create high-quality vertical video using CapCut, Adobe, or mobile editors
• Add captions, on-screen text, transitions, and effects in line with brand guidelines

Social Media Analytics & Strategy

• Track follower growth, engagement, views, watch time, and content performance
• Report on analytics weekly + monthly to the marketing team
• Identify opportunities to optimize content based on performance
• Research trends, competitor content, and best practices regularly

Behind-the-Scenes & Employee UGC

• Help launch and manage our behind-the-scenes TikTok and Instagram accounts
• Create content featuring employees, office life, tour guides, operations, and culture
• Coordinate with team members to capture UGC from different cities and teams
• Support storytelling that highlights our people and internal culture

Brand Collaboration & Cross-Team Work

• Work closely with the Creative Director, Social Media team, and Marketing team
• Attend tours and destinations to film on-site content (Niagara Falls and surrounding regions)
• Collaborate with product and operations teams when needed

Required Qualifications

• 1–3 years of experience in content creation or social media
• Strong on-camera presence — comfortable speaking, presenting, and acting naturally
• Skilled in video editing for short-form content
• Understanding of TikTok, Instagram, YouTube Shorts trends and best practices
• Ability to track and analyze social media performance
• Strong storytelling, creativity, and attention to detail
• Ability to work in-office in Niagara Falls

Preferred Qualifications

• Experience creating UGC-style content
• Photography skills
• Experience working in tourism, travel, or lifestyle brands
• Ability to script, plan, or storyboard content concepts
• Basic graphic design skills