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Territory Manager Eastern Canada

2 weeks ago

Calgary, Alberta, Canada KWS Group Full time

Summary/Purpose:

The Territory Manager, Eastern Canada, will be responsible for strengthening distributor relationships, driving business development, and supporting market growth activities for hybrid fall rye and portfolio crops. This role will focus on expanding end-use market opportunities in feed, cover crops, milling, and distilling.

Working closely with key distributors, farmer advocates, end-use partners, and industry stakeholders, this individual will develop and transfer the necessary knowledge to drive awareness, sales, and acceptance of hybrid rye across Eastern Canada. They will contribute to marketing, logistics, and administrative processes to ensure consistent customer service, brand recognition, and market development.

Overview:

KWS Seeds Canada is searching for an experienced and motivated Territory Manager for Eastern Canada. This position is ideal for someone with a strong agribusiness background, distributor and end-user relationship experience, and a track record in market development. The successful candidate will be a self-starter, organized, and able to work independently while collaborating across sales, marketing, and technical teams.

Reporting to the Sales and Marketing Manager, this person will play a key role in expanding KWS presence and building long-term market opportunities in Eastern Canada.

Essential Job Functions:

  • Distributor Sales Development
  • Build, strengthen, and expand relationships with seed distributors and their networks.
  • Provide product training, joint farmer calls, and strategic support to distributor sales teams.
  • Collaborate on marketing programs to support distributor-led grower engagement.
  • End-Use Market Development
  • Identify, engage with, and service feed, cover crop, milling, distilling, and fuel end-users to create additional hybrid rye demand.
  • Collaborate with KWS technical experts to align on agronomy and nutritional knowledge with market needs.
  • Sales & Marketing Support
  • Work with distributors to achieve sales, pricing, and service goals.
  • Prepare sales forecasts and contribute to marketing campaigns and industry events.
  • Support annual marketing programs and ensure timely execution of promotions.
  • Industry Engagement & Networking
  • Participate in trade shows, field days, and industry events to promote the KWS brand and products.
  • Build relationships with industry associations, agronomy groups, and crop value chain partners.
  • Market Intelligence & Reporting
  • Collect and analyze market data (planted acres, sales, inventory, market share).
  • Maintain CRM records (Salesforce) for distributors, farmers, and end-users.
  • Provide feedback to internal teams to guide product positioning and market strategy.

Required Qualifications:

  • Bilingual, fluent in written and spoken English and French
  • Post-secondary education in Agriculture (degree or diploma)
  • 5+ years' experience in agricultural sales, business development, or distributor account management
  • Strong understanding of agronomy and crop management
  • Strong understanding of the collaboration required between production, distribution and farmers
  • Excellent communication skills, both written and verbal, with a proven ability to negotiate contracts, agreements, and pricing
  • Strong organizational and problem-solving skills with attention to detail and ability to manage multiple tasks and meet deliverables with minimal supervision
  • Data driven and results oriented
  • Proficiency in Microsoft Office and CRM systems (Salesforce)
  • Desire to collaborate globally with other KWS teams
  • Valid driver's license and ability to travel regularly (up to 35%)

Preferred Qualifications:

  • Professional Agrologist (P. Ag.) designation or the ability to obtain
  • Experience in livestock management feeding systems for cattle, swine or poultry
  • Advanced sales experience in strategic planning, marketing, and project management
  • Experience in seed production, processing, and logistics

About KWS
KWS is one of the world's leading plant breeding companies. With the tradition of family ownership, KWS has operated independently for more than 169 years. It focuses on plant breeding and the production and sale of seed for sugarbeets, cereals, corn, canola, sunflowers and vegetables. KWS uses leading-edge plant breeding methods. 5,000+ employees represent KWS in more than 70 countries. For more information: ,

Follow us on LinkedIn : KWS Canada

About KWS In Canada
KWS has been active in Canada via distributors of our seed varieties since 2014. In 2022 KWS established th e Canadian business entity with head office in Calgary, Alberta, which today has a full service team of professionals across the country. Our objective is to expand hybrid fall rye seed distribution and end use market demand across Canada, while setting the stage for other crop types to follow.

Benefits
This position is a work-from-home opportunity with a competitive salary, paid vacation, company matching RRSPs and a comprehensive benefits package. Work-life balance is encouraged, and employees have access to the IncentFit program as well as leadership and professional development programs.