Senior CRM Specialist

THE COMPANY

Boyd Interactive, the operating division of Pala Interactive Canada Inc., is a full service real-money and social gaming technology provider and operator which caters to both B2C and B2B markets. Boyd Interactive offers a full spectrum of games across all distribution channels (web, download, tablet & smartphone). In Canada, and the US, they offer casino, bingo, and poker games.

Boyd Interactive's strength is its relentless focus on high-quality, high-functioning, immersive software platforms, and with recent developments in legislation, the online gaming industry is poised for rapid growth.

THE POSITION

Overview

Reporting to the Director of CRM, we are seeking a talented and tech-savvy CRM Specialist to join our team within the gaming/gambling industry. Your primary responsibility will be to help define and create highly engaging content utilizing all the retention channels available through email, onsite content, push & promotions. Your technical expertise and creative mindset will play a crucial role in delivering personalized and dynamic experiences to our customers.

Responsibilities

• Develop and implement email marketing templates and content in alignment with marketing strategy and objectives, ensuring timely delivery, accuracy, and adherence to best practices.
• The technical setup and testing of promotional/bonus campaigns
• Managing the day-to-day content/appearance of our website and apps.
• Keen eye for marketing designs
• Ensuring builds are mobile-responsive, visually appealing, and optimized for deliverability.
• Conducting A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
• Providing insights and recommendations for improving emails and other content channels.
• Collaborating with data analysts and CRM teams to leverage customer data for segmentation and personalization.
• Staying up to date with email marketing best practices, industry trends, and emerging technologies to drive innovation and improve results.
• Ensure that we adhere to all the regulatory requirements and remain compliant with all our communication

THE CANDIDATE

What we are looking for:

• Pride in Delivery: Care about what gets delivered in terms of quality, effectiveness and accuracy.
• Growth Mindset: This means speed to delivery and value. Fail and learn fast. Find new opportunities in the numbers, results, and competitors.
• Support the Team: We need people who can and will jump into the breach where required to support their colleagues.
• Measurement-focused: Wake up every day wanting to understand campaign, market and company performance.
• Have Ambition: We want to work hard, move fast, challenge convention and drive real, measurable growth.
• Have Fun: We want this to be a great place to work, with a common purpose, mutual support and exciting opportunities.

Essential Qualifications

• Good overall knowledge of CRM and/or marketing campaigns with at least 3-5 years of experience in marketing communications.
• Excellent written and verbal skills in English with strong attention to detail.
• iGaming experience is not required, however you should have a good understanding of how the iGaming industry works.
• An ability to think creatively and be pro-active about coming up with ideas and new ways of working. Not afraid to challenge the status quo.
• Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.

What we offer

• Competitive salary and benefits package
• A dynamic and fast-paced work environment
• Opportunities for career growth and advancement
• A supportive team culture and opportunities to work on exciting and impactful projects

Job benefits

• Casual dress
• Dental care
• Disability insurance
• Extended health care
• Life insurance
• On-site childcare
• On-site gym
• Underground parking
• Paid time off
• RRSP match
• Tuition reimbursement
• Vision care

If you're a driven and analytical digital marketer looking for a challenging and rewarding opportunity, we want to hear from you

Boyd Interactive will comply with our privacy obligations regarding your personal information throughout the recruitment and hiring process.

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Boyd Interactive will provide accommodation throughout the recruitment and selection process to individuals with disabilities as required.

Salary Range

• $70K-85K