Senior Customer Journey Marketing Director

2 days ago


Toronto, Ontario, Canada beBeeLifecycle Full time US$110,000 - US$140,000 per year

At Willful, we're on a mission to make estate planning simple and accessible for Canadians.

The role of the Senior CRM and Lifecycle Marketing Manager is pivotal in achieving this goal. This position requires strategic direction-setting for CRM and lifecycle marketing, ownership of lifecycle performance across email and SMS, as well as management of one CRM Specialist while working cross-functionally to improve the end-to-end customer experience.

Key Responsibilities
  • Spearhead CRM strategy development by aligning with business goals and customer needs.


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