Content Creator

Are you driven by innovation in roofing and renewable energy, and excited to make a real impact in a rapidly growing industry? Join Penfolds Roofing & Solar — a leader in roofing and solar installations  — as we expand our Marketing team to support increasing demand and evolving project complexity. We're seeking a knowledgeable and motivated professional to join our company as a content creator and help shape the future of roofing and sustainable energy solutions.

Position Overview:

The Content Creator will be responsible for producing high-quality, consistent marketing content that supports Penfolds' brand positioning, lead generation, and educational initiatives. This role works closely with the Marketing Specialist to execute the 2026 marketing strategy, ensuring all content aligns with brand voice, visual identity, and
strategic goals.

Key Responsibilities:

• Produce and manage content across multiple channels: website, social media, blogs, e-blasts, videos, e-books, and project stories.
• Repurpose content to maximize reach and engagement.
• Capture visual assets, including photography and drone footage.
• Edit and update existing content to ensure accuracy, brand alignment, SEO optimization, and SEO for AI content.
• Gather information and develop content through research, interviews, and collaboration with internal teams and clients.
• Assist with website updates, improvements, and content migration.
  
• Maintain brand consistency in tone, messaging, and visuals.
• Support campaigns for lead generation, client retention, and brand awareness.
• Assist in maintaining social media calendars, tracking trends, and reporting on analytics.

What you bring:

• Minimum of 2 years of content creation experience, preferably in digital marketing for home services, construction, renewable energy, or related industries.
• Experience operating drones to capture video and photo content. A valid drone license is required. 
• Strong storytelling, copywriting, and editorial skills for blogs, social media, emails, and educational content.
• Proficiency in graphic design and video production tools (Adobe Suite, Canva, Premiere, or similar).
  
• Willingness to visit construction sites as needed.
  
• Valid driver's license required.
• Portfolio demonstrating relevant content creation required.
• Ability or willingness to tow the Marketing trailer for trade shows (training can be provided if the candidate holds a driver's license but lacks experience).

Preferred / Bonus Skills

• Experience with website content management systems (CMS) such as WordPress, HubSpot, or Unbounce, including content editing and migration.
  
• Familiarity with educational or inbound marketing strategies.

What  do we offer:

• Competitive Pay: $48,000-$58,000 based on experience
• Training and Growth Opportunities: Learn and grow with us.
• Flexibility: Including remote work possibilities.
• Supportive Work Environment: Join a diverse, collaborative, and inclusive team committed to building a sustainable future.
• Company Perks: Regular team events and recognition for your contributions.
• RRSPs
• Extended Health and Dental Benefits
  

This role offers a unique opportunity to contribute directly to the company's growth and long-term success. If you are a visionary Content Creator with a passion for driving business performance, we'd love to hear from you.

Penfolds is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

**Please note that communications will be via phone or will be sent through the BambooHR software. Please ensure you check your spam folder for emails from Penfolds Roofing & Solar.**