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Content Creator

3 weeks ago

Sarnia ON NS X, Canada Progressive Auto Sales Full time

Ready to create social content that drives engagement and builds awareness for a leading local automotive group?

Progressive Auto Group is hiring a Content Creator / Social Media Specialist — a hands-on role focused on planning, shooting, editing, and publishing engaging content across our four dealerships and body shop.

This role is perfect for someone who loves short-form video, photography, and social media, and who wants to see their work make a real impact on brand visibility, inventory marketing, service promotions, and community engagement.

Why Start Here?

At Progressive Auto Group, you'll work directly with our marketing team and dealership staff to create authentic, local content that represents our brands. You'll collaborate with the Marketing Manager and dealership teams to ensure consistent messaging and content strategy across all social platforms. This is a great role for someone who enjoys creativity, organization, and seeing their content in action across multiple brands.

Key Responsibilities

Content Creation

  • Shoot and edit short-form video content (Reels, TikToks, Shorts)
  • Capture vehicle walkarounds, feature highlights, delivery moments, service tips, and behind-the-scenes dealership content
  • Take high-quality photos and videos of vehicles, staff, and dealership spaces
  • Create basic motion graphics or text overlays when needed

Platform Management

  • Post and manage organic content across Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn
  • Ensure content aligns with each brand's tone and style (BMW vs Ford vs Volkswagen vs Used vs Body Shop)

Planning & Collaboration

  • Help build and maintain a monthly content calendar
  • Coordinate with sales, service, and management teams for content ideas
  • Work alongside the in-house long-form video content creator to clip content for shorts
  • Stay on top of social trends while keeping content brand-appropriate
  • Repurpose content efficiently across platforms while maintaining quality

Brand Coverage

  • Support five distinct brands while maintaining consistency and quality
  • Balance premium (BMW), mass-market (Ford/VW), used inventory, and collision repair content

What We're Looking For

Required

  • Proven experience creating social media content (portfolio required)
  • Strong video shooting and editing skills (phone-based is fine)
  • Comfortable being on camera and directing others
  • Experience with
    • CapCut, Adobe Premiere, Final Cut, or similar
  • Canva, or basic design tools
  • Strong understanding of short-form content
  • Valid driver's license to move between locations

Nice to Have

  • Automotive or dealership experience
  • Experience with project management tools like ClickUp
  • Basic photography and lighting knowledge
  • Copywriting or caption-writing experience

Success Looks Like

  • Consistent, high-quality content posted weekly across all brands
  • Growth in organic reach, engagement, and brand visibility
  • Strong library of evergreen vehicle and service content
  • Organized and proactive with content calendar
  • Ownership of short-form content strategy
  • Dealership staff comfortable and engaged with content creation
  • Clear brand distinction between each dealership

What We Offer

  • Compensation: $40,000–$75,000 annually, based on experience
  • Schedule: Monday to Friday, full-time, with occasional evenings and weekends
  • Growth Potential: Opportunities to expand responsibilities as the marketing team grows
  • Benefits: Health and dental, employee discounts, and more (for full-time employees)
  • Work Culture: A collaborative, hands-on environment where your creativity and results matter