B2B Digital Marketing Specialist

As a B2B Digital Marketing Specialist at Maven Collective Marketing, you will play a pivotal role in managing marketing projects from inception to completion, ensuring they are delivered on time, within budget, and to the highest standards of quality. You deliver excellence at every stage of the ideation, creation, editorial, project management, and delivery process. You will use strong strategic thinking skills and interact cross-functional with teams and communicate effectively with clients to deliver continued success across accounts and within Maven Collective.

Please note: only candidates that are available to work in-person in the Greater Vancouver will be considered for this role.

B2B Digital Marketing Specialists are responsible for helping strategize, design, and execute various digital marketing campaigns using a variety of digital tools and mediums across client accounts. After campaigns have been launched, you will extract and analyze data across multiple channels. This will include website launches, content marketing, events (both virtual & in-person), email marketing, social media marketing, paid advertising, SEO/SEM, brand development, video marketing, and more.

RESPONSIBILITIES:

Campaign Management

• Plan, launch, and manage multi-channel digital marketing campaigns, including paid search, display ads, social media, email marketing, and other mediums/channels.
• Set up and manage ad accounts across platforms such as Google Ads, Microsoft Ads, LinkedIn, Reddit Ads, Meta (Instagram), etc.
• Clearly understand and implement digital marketing campaigns which fit client needs.

Content Development

• Collaborate with creative teams to produce compelling ad copy, landing pages, and social media content that aligns with campaign goals.
• Consistently demonstrate excellence in proficient business and technical writing, within the individual voice, tone and messaging of each client.
• Create SEO/AEO-optimized blog posts and articles to drive organic traffic and improve search rankings across traditional and AI-powered search platforms.
• Ensure SEO/AEO/SEM/Email/Social Media best practices are integrated into content and web strategies.

Data Analysis & Reporting

• Analyze campaign data using tools such as Google Analytics, Google Ads, Google Search Console, Bing Webmaster Tools, Microsoft Ads, Reddit Ads, Moz/SEMrush/Ahrefs, and social media analytics platforms.
• Generate performance reports to present insights and actionable recommendations to clients and internal teams.
• Identify and set up the tracking of conversions at each step of the user journey to accurately attribute results to different marketing tactics.

Strategy Collaboration

• Perform in-depth research and compile data to identify potential gaps, market trends, and new opportunities to support ongoing strategies.
• Research industry trends, audience behavior, and competitor activities to inform strategic planning.
• Identify opportunities to integrate emerging digital marketing trends and technologies into client strategies.

Team/Client Collaboration

• Work closely with cross-functional teams, including designers, copywriters, and developers, to ensure cohesive campaign execution.
• Partner with teams/clients to define their digital marketing objectives and tailor strategies to meet their unique needs.
• Provide regular updates and maintain open communication to ensure alignment with client expectations and goals.

Quality Assurance, Compliance & ROI

• Implement tracking and analytics solutions, including conversion tracking, event tagging, and pixel management.
• Review and approve campaigns for accuracy, compliance, ad guidelines, industry regulations, and quality assurance before launch.
• Optimize campaigns to achieve KPIs such as click-through rates, conversion rates, and return on ad spend (ROAS).

QUALIFICATIONS
:

MUST HAVE:

• Bachelor's degree in Marketing or related field, or a Digital Marketing Diploma.
• 3+ years of experience in B2B marketing, ideally in technology sectors.
• Proven experience managing SEO, SEM, and content marketing.
• Hands-on experience with Google Ads, Microsoft Ads, and LinkedIn Advertising.
• Experience with Google Analytics, Google Search Console, Microsoft Clarity, and Bing Webmaster Tools.
• Fluency in Microsoft 365 suite (Outlook, Excel, Word, PowerPoint, Teams, SharePoint, Copilot)
• Strong interpersonal skills and ability to work across cross-functional teams.
• Excellent written, verbal, and collaboration skills, native or professional English.

NICE TO HAVE:

• Experience with CMS and CRM tools (e.g., WordPress, HubSpot, Dynamics 365, ClickDimensions).
• Experience with social platforms for B2B (e.g., LinkedIn, YouTube, Instagram, BlueSky).
• Exposure to AI tools in marketing (e.g., Copilot, ChatGPT, Claude, Synthesia, Agents, etc.).
• Agency experience or diverse backgrounds in different roles, and companies

BENEFITS
:

• Collaborate & learn from an outstanding team of
  Award-Winning B2B Marketing Mavens
  .
• Thrive with a
  Flexible Work Schedule & Remote (Hybrid) Work
  environment.
• Enjoy generous
  Vacation Days & BONUS Days Off
  throughout the year.
• Score a
  Healthcare Spending Account
  ,
  Disability Insurance
  &
  Life Insurance
  .
• Build for retirement with
  Group RRSP and Monthly Company Contribution Matching
  .
• Delight in an
  Office Spending Account
  with new hardware & peripheral technologies.
• Gain supportive
  Employee Well-Being & Mental Health Services Benefits
  to support work & life balance.
• Engage with
  Employee Appreciation, Team & Company Events
  as a Maven.
• Grow with multiple
  Professional Development Opportunities & Mentorship
  .
• Work with the latest
  Digital Marketing, Analytics & Marketing Automation Tools & Software
  .
• Commitment to
  Diversity as an equal opportunity employer
  that values diversity and inclusivity in the workplace.

COMPENSATION

The annual total compensation package for this role ranges from CAD 55,000 to CAD 75,000. This comprehensive package includes a competitive base salary, performance-based bonuses, and a robust benefits plan. Our benefits encompass healthcare spending accounts, group retirement savings plans with matching contributions, office spending account, and paid time off, ensuring our employees are well-supported both professionally and personally. Additionally, we offer opportunities for professional development and career growth, reflecting our commitment to investing in our team's future.

WHO IS MAVEN COLLECTIVE MARKETING:

Maven Collective Marketing is a high-performance, high-impact marketing agency, recognized as the 2025 Microsoft Advertising Growth Partner of the Year, 2024 Top TechBeheMoth Digital Strategy Firm for Canada, 2024 GoodFirms Best Company to Work With and 2023 PRDaily / Ragan B2B Agency of the Year. Since 2012, our agency has delivered impactful results through branding, SEO, content development, website design, and more.

We happily support our employees with many extended benefits and perks to support work-life balance including remote working, mental health benefits, healthcare/wellness spending accounts and generous paid vacation/holidays + bonus days off throughout the year.

At Maven Collective, we are continuously building an inclusive culture and support employees from different backgrounds. Everyone has their own unique talents. We believe that unchecked biases disproportionately impact the most marginalized people in society—including but not limited to BIPOC, LGBTQ2S+ people, immigrants, and people with disabilities. We strongly encourage applications from people with these identities or other marginalized communities because we believe that without you, we are all less. We'll give you the opportunity to share your unique talents with us to make our team stronger.

Our award-winning services encompass a wide range of digital marketing strategies, including branding, SEO, content development, website design/development, event marketing, paid advertising, etc. Plus, Microsoft Partner Marketing services including Commercial Marketplace listings, Co-Sell Ready listings, Partner Solutions Adoption Gallery listings, Partner profiles, and innovative MS Partner Digital Self-Audit packages.

We're committed to delivering measurable results and exceeding expectations. Our entrepreneurial mindset means we work hard while working collaboratively and creatively to achieve wins for our clients and for our team

HOW TO APPLY:

Please send us your resume, cover letter, and 3 reasons why you want to become a Digital Marketing Maven with Maven Collective Marketing.