Web & Digital Marketing Specialist - Remote Canada

OverviewWeb & Digital Marketing Specialist - Remote Canada role at Smile Digital Health. Apply to the Web & Digital Marketing Specialist - Remote Canada role at Smile Digital Health. Smile Digital Health supports its mandate for #BetterGlobalHealth through a health data platform and data management solutions used in over 20 countries. The company was #19 on Deloitte's Technology Fast 50 Ranking for 2024. Smile Digital Health enables healthcare stakeholders to collect and exchange data with its leading FHIR-based data liberation platform, helping to generate and liberate structured healthcare data for better care delivery. This is a highly executional, enterprise B2B role focused on building and optimizing digital presence, supporting demand generation campaigns, and developing Smile solution branding (logos, tradeshow assets, digital collateral).Apply today and find plenty of reasons to SMILENote: this role requires enterprise-level B2B digital marketing experience. Candidates with primarily boutique or small business backgrounds may not be the right fit.ResponsibilitiesHubSpot Website & Landing Pages: Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeysCustomize HubSpot themes and templates to reflect evolving brand guidelinesImplement and track CTAs, forms, and UTM parameters for campaign attributionRun A/B tests and optimize for conversion performanceGoogle Ads & Analytics: Set up, launch, and manage Google Ads campaigns across search and displayImplement conversion tracking via Google Tag Manager and GA4Manage campaigns with complex attribution models, long sales cycles, and large budgetsAlign campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impactBranding & Graphic Design: Translate Smile branding into refreshed web, digital ad, and campaign assetsCreate high-quality visuals, graphics, and layouts for web and marketing useEnsure brand consistency across all digital channels and touchpointsDevelop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators)Collaborate with marketing and product teams on brand rolloutMaintain repository of brand approved graphic designs for organizational-wide useReporting & Optimization: Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROIRecommend improvements to increase engagement and lead generationMonitor and address website issues including broken links, redirects, performance, security, and complianceStay up-to-date with industry trends and best practices, and adapt strategies to align with market shiftsDevelop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutionsComply with the privacy, security and confidentiality policies. Hold all confidential information in trust and strict confidence and ensure that it shall be used only for employment purposes and shall not be disclosed to any third party. A breach could result in disciplinary action up to termination of employmentQualifications6+ years related experience in enterprise B2B digital marketing roles (Healthcare technology experience strongly preferred)Proven expertise in building and optimizing HubSpot websites/landing pages for enterprise audiences, with examples of lead gen or demand gen programsExperience managing Google Ads campaigns with significant budgets and long B2B sales cyclesStrong portfolio demonstrating enterprise-level web design and branding projects with strong graphic design skillsDeep understanding of multi-stakeholder buyer journeys (procurement, IT, clinical, and business audiences) and how to design digital assets that address themProficiency with analytics tools, e.g., Google Analytics, Adobe AnalyticsNatural collaborator with strong written and verbal communication skillsExcellent creative problem-solving and analytical abilities with a focus on business growthSuperior research skills and ability to translate complex ideas into client-friendly languageExceptional project management and organization skillsPost-secondary degree, diploma or certificate in marketing, business, management, or related field and/or equivalent working experienceBenefitsRemote Work EnvironmentFlexible Time Away From Work Policy including PTO, Personal and Sick DaysCompetitive Salary and Health/Medical BenefitsRRSP/TFSA/401K Employee ContributionLife and DisabilityEmployee Assistance ProgramFHIR Study Program and Skillsoft LearningSocial and professional development opportunitiesSmile's core values include respect, inclusion, embracing differences, and celebrating shared values. We are committed to fostering a workplace that values diversity, equity, and inclusion. We welcome candidates of all backgrounds and encourage accommodations during interviews or while working at Smile.Seniorities and EmploymentSeniority level: Not ApplicableEmployment type: Full-timeJob function: Marketing, Public Relations, and Writing/EditingIndustries: Transportation, Logistics, Supply Chain and Storage #J-18808-Ljbffr