Demand Marketing Specialist

4 hours ago

Greater Toronto Area, Canada Insight Global Full time

JOB DESCRIPTION

Insight Global is seeking a Marketing Specialist to join our client's expanding marketing team and support the development of an Americas Demand Center. In this role, you will help execute integrated marketing campaigns that align with global go-to-market strategies, generate qualified leads, and accelerate revenue opportunities. Responsibilities include supporting campaign planning and execution, creating marketing assets, managing email nurture streams, and coordinating webinars. You will collaborate with sales and marketing stakeholders to ensure campaigns meet objectives, monitor performance metrics for optimization, and research future opportunities such as events and sponsorships.

REQUIRED SKILLS AND EXPERIENCE

2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation. Experience using and developing emails and email nurtures through Marketing Automation Platforms like Marketo. A self-starter that can work independently or as part of a matrixed marketing environment. Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines. Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs. Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.

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