Store Manager

Job Description

We're hiring a Store Manager to lead daily operations and build a high-performing team at our brand-new Laurier Optical location in Carleton Place. This role is for a hands-on operator who thrives in a launch environment, can coach a team, track KPIs, and execute a strong customer experience every day.

Optician licence is not required for this role. However, we welcome candidates who have a genuine interest in the optical field and want to learn the business, grow into expanded responsibility, and potentially pursue an optician licence over time.

We also value leaders who want to become a "train-the-trainer": someone who gets strong at the playbook and then trains others with consistency.

What You'll Do

Store Operations & Leadership (Core)

• Lead daily operations including opening/closing, readiness standards, and smooth workflow.
• Recruit, train, schedule, and coach associates (sales + front-of-house).
• Run short daily huddles, set weekly priorities, and build accountability.
• Maintain a clean, organized, welcoming environment; ensure health & safety compliance.

Training & Team Development

• Build and maintain onboarding checklists and simple SOPs for the team.
• Lead regular training (product knowledge, sales conversations, customer experience standards).
• Coach to performance and build consistency across shifts.
• Grow into a "train-the-trainer" capability—standardize best practices as the store scales.

Customer Experience & Sales Execution

• Set the service standard on the floor (greeting, discovery, styling support, handoffs).
• Drive sales performance through coaching, role-play, and conversion improvement.
• Handle escalations and ensure service recovery is professional and timely.

Demand Generation & Local Marketing (Core)

• Take ownership of generating demand for the store, especially in the first 90 days.
• Build local referral pathways (medical centre tenants, nearby clinics, community groups, employers).
• Drive Google Reviews and reputation-building with a consistent in-store ask and follow-up process.
• Utilize social media (e.g., Instagram/Facebook) to promote the store, launches, promotions, and community presence—while following brand guidelines.
• Plan and execute simple local activations (open-house, community events, partnerships, pop-ins).

KPI & Performance Management

• Track and report key KPIs (sales, transactions, conversion, average sale, reviews, remake/issue trends).
• Identify what's working / not working and adjust tactics quickly.
• Provide weekly updates to ownership with clear actions and priorities.

Admin & Coordination

• Support insurance billing process adherence (through team workflow—no licence required).
• Coordinate with head office on basic ordering, inventory rhythm, and operational needs.

Qualifications (Store Manager must-haves)

• 4+ years experience managing a team in retail and/or a clinic setting (optical, dental, medical, hearing, pharmacy, or high-volume retail).
• Proven ability to hire, train, schedule, and coach team members.
• Strong KPI mindset: comfortable tracking numbers weekly and taking action.
• Excellent communication, clear expectations, calm under pressure.
• Ability to work some evenings and weekends.

Assets (nice-to-haves)

• Optical retail experience and/or healthcare clinic operations background.
• Experience launching a new store/location or improving performance in an existing business.
• Interest in eventually pursuing an optician licence and expanding scope/responsibility.
• Demonstrated experience growing traffic/sales through local outreach and/or social media.
• Comfortable creating simple content, running basic local campaigns, and building community partnerships.

Long-term opportunity

For top performers who demonstrate strong leadership and results over time, we're open to exploring pathways for deeper involvement in the store's growth (e.g., expanded leadership responsibilities and potential partnership discussions in the future).

Job Type: Full-time

Pay: $32.00-$40.00 per hour

Expected hours: 40 per week

Work Location: In person