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Marketing Specialist

1 day ago

Dundas Street London Ontario Canada NA B Big Blue Bubble Full time
The Marketing Specialist plays a very important role in Big Blue Bubble's social presence. This role will evangelize Big Blue Bubble's My Singing Monsters (MSM) game by creating meaningful social content and engaging with our followers as well as increase brand awareness of the game to attract new players.
In this position, you will:
  • Create and curate high-quality, eye-catching social content, including posts, images, videos (phone), and other media formats that resonate with the gaming community across our existing platforms; TikTok, YouTube, Instagram, Facebook, and LinkedIn.
  • Stay up-to-date with industry trends, social media best practices, and gaming-related news.
  • Stay on top of social trends and be able to capitalize on those trends immediately when they happen.
  • Share the voice of our players internally; gathering and analyzing user feedback from social media channels. 
  • Communicate with users directly on social media as well as replying to reviews.
  • Communicate bug fixes and user experience improvements to the game testing team.
  • Liaison with the company's customer support team to keep a pulse on any developing issues.
  • Ad hoc marketing projects and assistance, as required.

To be an effective team member, you should have:
  • A degree or diploma in Marketing, Communication, or Business. 
  • 1-2 years of experience in marketing or community management,  preferably in the video game industry.
  • Expertise in primary social networks and an understanding of how to optimize content for them.
  • A passion for staying current with emerging social media trends and technologies.
  • Ability to multi-task and deliver within deadlines with minimal oversight.
  • Thorough attention to detail.
  • Exceptional writing skills including messaging, content marketing, and storytelling.
  • Experience working with and relating to our core demographic group of pre-teens and teens.

You also have the following attributes and skills:
  • Understand community social channels such as; Discord, Reddit, forums, and more.
  • Knowledge and understanding of video games, preferably free to play.
  • Organized and well structured in your work habits.
  • Ability to adapt to change and to work under pressure within the agreed timeframes.

Big Blue Bubble is committed to employment equity. We encourage applications from queer, transgender, Indigenous, BIPOC, d/Deaf and disabled applicants. We are committed to inclusive, barrier-free recruitment and selection processes and work environments - if you require accommodations at any point in the application or recruitment process please submit them in confidence to
What makes our studio so exceptional:
  • Flexible hybrid work schedule providing a mix of in-office and remote work days.
  • Inclusive studio culture that fosters strong collaboration and support amongst its team members.
  • Smaller scope projects which provide multifaceted opportunities to build skills and try new things.
  • Strong focus on work-life balance with minimal overtime.
  • In-office barista and full kitchen to host daily popcorn, ice cream days and food events.
  • Unique and frequent team-building and social events (pi day, office Olympics, escape rooms, gaming tournaments, movie days and so much more).
  • Gaming consoles and other in-office equipment (arcade machine, devices and massage chair).
  • Paid game fund, so you can continue to expand your industry knowledge.
  • Comprehensive benefits package and annual bonuses.
  • Paid time off, sick days, wedding leave, and baby leave.
  • Focus on giving back to our community through events such as Extra Life.
  • Variety of internship placements where students quickly see the impact of their work.
  • Part of the EG7 global gaming cooperative that is comprised of several companies that specialize in video game entertainment.

Posting is for an existing vacancy.