Director of Marketing

Reports to:
Chief Revenue Officer

Location:
Remote (Eastern Standard Time; GMT-5; likely US or Canada)

Position Overview
The Director of Marketing for Vantage is a pivotal leadership role focused on driving a comprehensive, integrated marketing strategy to position Vantage as a premier, end-to-end, Retail Media platform.

This role isn't just about running Marketing, it's about building and leading the engine that will define the Retail Media orchestration category, fuel pipeline, and position Vantage as the indispensable platform for the world's largest retailers and brands.

This individual will lead product marketing initiatives while creating a cohesive strategy across brand, content, paid media, and customer engagement.

Key Responsibilities
Category Leadership:
Define and amplify Vantage's category narrative around orchestration, interoperability, and the evolution of Retail Media. Lead analyst relations, shape conference keynotes, and drive industry conversations that position Vantage as the category leader.

Product Positioning & Messaging
: Lead the creation of compelling product messaging that resonates with various target audiences. Ensure consistent positioning across marketing materials, sales collateral, and digital channels to communicate Vantage's value proposition effectively.

Integrated Marketing Strategy
: Develop and oversee a cohesive marketing strategy that leverages product marketing, content, and digital channels to drive brand awareness and customer engagement. Key areas of focus include:

Website and online presence
: leading rebranding initiatives, refreshing brand identity and digital assets, and aligning the website and online presence with new brand positioning.

Paid Media
: Strategically allocate paid media resources across channels (display, search, social, and industry platforms) to amplify Vantage's reach, targeting customer acquisition and brand building.

Content & Thought Leadership
: Establish Vantage as an industry thought leader through engaging content, such as events, whitepapers, case studies, webinars, and blogs, highlighting Vantage's unique solutions and industry insights.

Customer Engagement & Retention
: Design programs that foster client loyalty, using email marketing, social media, and personalized campaigns to reinforce brand value and enhance the customer journey.

Sales Support & GTM Collaboration:
Partner with sales leadership to define and deliver marketing-sourced pipeline goals. Provide resources that drive qualified leads and accelerate deal cycles — including conference strategies, co-marketing campaigns, competitive intelligence, and value-based messaging.

Campaign Management & Optimization
: Oversee the development and execution of multi-channel campaigns that integrate brand messaging with product initiatives. Continuously monitor and refine campaign strategies to maximize engagement and conversions, leveraging analytics to optimize performance.

Pipeline & Revenue Impact:
Own marketing-sourced pipeline targets and work closely with the CRO to measure marketing's contribution to ARR growth. Use attribution data and funnel analytics to continuously optimize for revenue impact.

Data-Driven Decision Making
: Track and analyze key marketing metrics, including customer acquisition costs, engagement rates, and conversion ratios. Use these insights to inform strategies, improve campaign effectiveness, and enhance ROI.

Building a Team
: Lead and manage the marketing team by recruiting top talent, mentoring team members, and fostering professional development to build a high-performing organization. Establish clear growth pathways, provide ongoing coaching and feedback, and create a collaborative culture that supports both individual career advancement and organizational expansion goals.

Skills & Qualifications
10+ years in Marketing Leadership
: Extensive experience in marketing, with a focus on B2B SaaS, AdTech, or MarTech industries. Proven success in product marketing and integrated campaign execution.

Strategic & Analytical Thinking
: Demonstrated ability to develop strategic marketing plans informed by data insights, market trends, and customer behavior.

Exceptional Communication & Collaboration Skills
: Strong ability to lead cross-functional teams, align stakeholders on key initiatives, and present complex ideas to varied audiences.

Creative Vision & Results Orientation
: Ability to think creatively to solve challenges while focusing on measurable outcomes and brand impact.

Proven track record of taking a SaaS or AdTech business from early-stage growth to category leadership.
About Vantage
Vantage is the first unified platform purpose-built for retail media orchestration, empowering enterprise retailers to seamlessly activate onsite, offsite, and in-store advertising. With a global presence in North America and Asia-Pacific, Vantage enables retailers to launch and grow their media networks through scalable technology and automated workflows, and is trusted by leading retailers like The Home Depot to power their retail media programs.

For a closer look at what we do, our culture, and our benefits, check out our about us and careers pages.

Remote-First, Based in Toronto
Vantage is proudly headquartered in Toronto, but we're a remote-first team spread across North America (and beyond). Our flexible work philosophy means team members can thrive from wherever they do their best work—whether that's from a home office, a local café, or while adding stamps to their passport. With a remote-friendly setup, home office support, and annual company retreats, we stay connected, collaborative, and energized—no matter the time zone.

Vantage's Commitment to Diversity, Equity, and Inclusion
Vantage Analytics is fueled by the diversity of our talented employees. We are an equal opportunity employer and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment. We encourage all individuals to apply for positions that fit their passions.

We promote equality and strive to provide all current and prospective employees with support and opportunities. Reasonable accommodations are available to job applicants on request and throughout the application process.

How Vantage Uses AI In The Recruitment Process
Vantage makes use of several AI-enabled tools that aid us in the hiring process. These tools exclusively take the form of AI meeting notetakers, and the AI assistant in our Applicant Tracking System, Ashby. They allow us to record, organize and summarize the various details and data points we collect during the hiring process, without losing the context in which they were originally provided. Neither the AI meeting notetakers nor Ashby's AI assistant make decisions about your candidate status.

All hiring decisions at Vantage are made by a team of collaborative, hard-working, human beings. We might use AI to speed up your process and to help keep it organized, but ultimately who we invite to work at Vantage is a decision we only trust ourselves to make.

What's Next?
We thank all applicants in advance for their interest in this position, however, only those selected for an interview will be contacted.

As part of the final stages of our hiring process, all candidates will be required to successfully complete a criminal background check.