Marketing Director

Director of Marketing

ACTRA Toronto

Hiring partner: Hire Mint

Job Title: Director of Marketing

Reports To:
Executive Director

Department:
Marketing and Organizing

Location:
Toronto, in person

Website:

The Organization

ACTRA Toronto is the largest branch of ACTRA (the Alliance of Canadian Cinema, Television and Radio Artists), the union representing performers in the film, radio, television, and digital media industries. It is the largest organization of cultural workers in Canada.

ACTRA Toronto's jurisdiction extends across the province of Ontario, excluding the National Capital Region, and represents over 15,000 of ACTRA's 28,000 members. ACTRA's history dates back 80 years, growing out of the Radio Artists of Toronto Society formed in 1941. Since then, ACTRA has played an important and vital role in the welfare of performers and in the development of our screen-based industry.

ACTRA negotiates contracts on behalf of its members with producers and engagers. These agreements determine the minimum standards of pay and working conditions under which performers are engaged in a diverse industry that includes independent film production, commercials, radio and television drama, telephony, video games, and digital media content.

Position Summary

The
Director of Marketing
is a key member of ACTRA Toronto's management team, responsible for developing and implementing strategic marketing, communications, and organizing initiatives that advance the goals of ACTRA Toronto and its members.

This role combines strategic communications, brand leadership, public advocacy, and organizing within a union context. The successful candidate will be an innovative leader with a deep understanding of communications strategy, stakeholder engagement, and campaign development — ideally gained within a marketing, communications, or creative agency environment.

The position also requires exceptional crisis management skills, including the ability to navigate sensitive issues with diplomacy, integrity, and clarity under pressure.

Key Responsibilities

Strategic Marketing and Communications

• Develop and implement comprehensive marketing and communications strategies to support ACTRA Toronto's advocacy, bargaining, and membership initiatives.
• Oversee internal and external communications, ensuring all messaging aligns with ACTRA Toronto's brand, tone, and values.
• Lead marketing initiatives that increase the visibility and influence of ACTRA Toronto and its members within the entertainment industry.
• Draft and review press releases, speeches, publications, and public-facing materials that represent ACTRA Toronto's positions on key industry issues.
• Collect, analyze, and report on campaign and social media performance data to inform strategy and improve engagement.

Media Relations and Crisis Communications

• Cultivate and maintain strong relationships with local, national, and industry-specific media outlets.
• Act as ACTRA Toronto's media spokesperson, when appropriate, or coordinate and prepare others for media appearances.
• Lead and execute comprehensive crisis communication plans, ensuring timely, transparent, and effective responses during high-stakes or sensitive situations.
• Advise ACTRA's leadership on communication risk management and maintain readiness for evolving public and industry issues.

Organizing and Advocacy

• Lead organizing and engagement campaigns that strengthen member participation in ACTRA Toronto's initiatives.
• Develop creative strategies to build member activism and advocacy momentum around key issues impacting performers.
• Collaborate with the Executive Director and senior leadership to develop long-term organizing and visibility strategies that elevate ACTRA Toronto's role within the industry.
• Identify and act on opportunities to expand ACTRA Toronto's influence and partnerships across the broader cultural and creative sectors.

Digital and Social Media

• Oversee ACTRA Toronto's digital and social media presence, ensuring a dynamic, consistent, and professional voice across platforms.
• Develop digital marketing strategies that engage members, industry partners, and the general public.
• Supervise the creation of multimedia and video content to promote campaigns, advocacy initiatives, and organizational milestones.
• Leverage data-driven insights to optimize content strategy and audience reach.

Stakeholder and Industry Engagement

• Build and maintain strong relationships with industry partners, advocacy groups, and other unions to advance shared goals.
• Represent ACTRA Toronto at meetings, conferences, and events, reinforcing the organization's leadership position within the entertainment industry.
• Collaborate with other ACTRA branches and national staff to coordinate messaging, campaigns, and advocacy efforts.

Leadership and Team Management

• Provide strategic direction, mentorship, and oversight to the marketing and communications team.
• Manage departmental budgets, staffing, and external vendor relationships effectively.
• Participate in the development and execution of ACTRA Toronto's annual Operating Plan and Budget.
• Attend ACTRA Toronto Council and committee meetings, providing staff support and leadership as required.

Other Duties

• Perform other duties as assigned by the Executive Director.

Qualifications

• A degree in Marketing, Communications, Public Relations, Political Science, or a related field, or equivalent professional experience.
• Proven leadership experience
  in communications, marketing, advocacy, or organizing — ideally within a
  marketing, creative, or communications agency environment
  .
• Exceptional crisis management skills
  , with demonstrated ability to lead through high-pressure, fast-moving, and sensitive situations.
• Superior writing, editing, and public speaking skills.
• Strong understanding of traditional, digital, and social media landscapes.
• Proficiency with Microsoft 365 (Word, Excel, Outlook, Teams), Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Acrobat), and email marketing tools such as Mailchimp.
• Familiarity with video production workflows and digital storytelling.
• Experience managing teams, projects, and budgets.
• A demonstrated commitment to equity, diversity, inclusion, and authentic representation in communications.
• Familiarity with ACTRA's agreements and the entertainment industry is an asset.
• Ability to work flexible hours and travel as required.

Compensation and Benefits

• Salary Range:
  Commensurate with experience (CAD)
• Benefits:
  Comprehensive package including health insurance, RRSP contributions, vacation, and sick leave.
• Professional Development:
  Ongoing opportunities for training and growth within the organization.