Director of Marketing

LotusFlare has always been about making an impact through software products and changing industries for the better by simplifying technology so as to simplify customer experience. Founded by the team that helped Facebook reach over one billion mobile users, LotusFlare was born out of a vision to make the mobile internet accessible and affordable to people in parts of the world who often did not have access.

From this initial work, LotusFlare's mission now is to design, build and continuously advance a cloud-native digital commerce and monetization platform that simplifies technology and customer experience to deliver valuable outcomes to enterprises. This platform provides the software product foundation for the company's main offering, the LotusFlare Digital Network Operator Cloud. LotusFlare DNO Cloud is a digital commerce and monetization managed service that serves as a digital BSS to deliver valuable business outcomes for communications and media services providers.

The Director of Marketing is a hands-on, full-stack contributor responsible for developing and executing the global marketing strategy for our B2B software and services. This role will drive market expansion and revenue growth by translating complex technical value propositions into compelling business outcomes.

The ideal candidate will be a sleeves-rolled-up leader who can both strategize at the executive level and execute marketing campaigns. The candidate will work from our Toronto office 3 days per week.

Responsibilities

Strategy & Product Positioning

• Define Core Messaging: Work closely with the Product teams to define differentiated, clear, and customer-centric narratives, value propositions, and positioning for both DNO Cloud.
• Market & Competitive Intelligence: Drive market and competitor research and customer requirements definition to inform product marketing strategy and identify new business opportunities.
• Go-to-Market (GTM) Planning: Own the full GTM plan for product launches, defining the target buyer's journey, and mapping effective digital channels (SEO, social media, events, collateral).

Content & Demand Generation

• Content Leadership: Drive the creation and delivery of thought leadership content, including webinars, high-value technical blogs, events, and client case studies to generate new revenue opportunities.
• Asset Production: Produce high-quality, on-message marketing assets, including sharp, succinct pitch-decks, product data sheets, solution web pages, and product demo scripts.
• Lead Generation & Nurturing: Implement scalable programs that consistently generate a high volume of qualified leads and focus on conversion throughout the sales funnel.
• Communications & PR: Develop press releases and media materials, and manage key relationships with newswire services and industry analysts.

Cross-Functional Execution

• Web & Digital Channel Ownership: Contribute to the ongoing development of , ensuring optimization of messaging, content, design, and website performance.
• Sales Enablement: Work closely with Sales and Business Development teams to provide necessary collateral, presentations, and market intelligence to support active sales cycles.
• Event Management: Contribute to company participation at industry events and conferences, managing all aspects from speaker submissions and booth collateral to budget and follow-up activities.

• Communication: Exceptional presentation skills, executive presence, and the ability to confidently deliver presentations to audiences of all sizes.
• Experience & Tenure: 10+ years of relevant experience demonstrating the ability to manage and scale full-stack B2B marketing programs.
• Enterprise SaaS Expertise: Demonstrated results and hands-on experience marketing enterprise SaaS software to Fortune 500 or Global 2000 clients.
• AI: Adept and using AI tools to drive marketing velocity, quality and productivity.
• Telecom Domain Knowledge (Highly Preferred): Experience marketing to communications service providers (CSPs) and a deep knowledge of their specific business and technical challenges (e.g. BSS, monetization, 5G).
• Strategic and Analytical Acumen: Consistent track record of using data and analytics to drive decision-making and a strong history of setting and delivering against measurable marketing metrics (KPIs).
• Leadership & Influence: Proven ability to navigate ambiguity, drive clarity, and build strong working relationships with globally dispersed, cross-functional teams (Product, Sales, and Finance).

LotusFlare employees join and remain at LotusFlare for two simple reasons. First, they can see immediately that their work makes a positive impact for LotusFlare customers and, secondly, that they grow on a personal level by developing best practice and experience in cloud-native enterprise software. LotusFlare Founder and CEO Sam Gadodia believes that if you want to make an impact and change industries for the better, you should consider joining LotusFlare.

LotusFlare looks for people all around the world who are passionate in their aim to make an impact and change industries for the better by simplifying technology. Headquartered in the heart of Silicon Valley with offices in EMEA and APAC, LotusFlare serves Verizon, Globe Telecom, MPIC, Digi, DISH Networks, Permata Bank, Singtel, Digicel, Supercell and other leading enterprises around the world.

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