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Job Summary
We are seeking an experienced Digital Marketing Specialist to manage all digital advertising, lead generation, tracking systems, and online marketing operations for a home service company. This role requires strong technical skills, the ability to work independently, and a proven track record of managing performance-based campaigns.
Only candidates with advanced, hands-on digital marketing experience will be considered.
Responsibilities
Paid Advertising
Plan, manage, and optimize campaigns on Google Ads, Meta Ads, and YouTube Ads
Build full-funnel lead generation systems for local service-based businesses
Create, test, and optimize ad creatives, copy, and targeting
Manage monthly ad budgets and deliver measurable results
Tracking & Analytics
Set up and troubleshoot Google Tag Manager, GA4, and Search Console
Build custom events, conversion tracking, call tracking, and form tracking
Develop dashboards and performance reports
Landing Pages & Funnel Building
Build and optimize landing pages and funnels to increase conversion rates
Perform A/B testing and conversion rate optimization
Manage website updates and on-page improvements
SEO
Conduct keyword research, competitor analysis, and on-page optimization
Perform technical SEO tasks and implement local SEO strategies
Optimize Google Business Profile and improve local ranking
CRM & Operations
Manage CRM systems, pipelines, and follow-up sequences
Ensure lead flows, forms, and integrations function correctly
Monitor lead quality and provide performance insights
Requirements:
Experience
3+ years of full-time digital marketing experience
2+ years hands-on experience running Google Ads campaigns
2+ years Meta Ads experience
Direct experience generating leads for local service-based industries
Experience managing $2,000–$10,000/month advertising budgets
Experience building high-converting funnels and landing pages
Technical Skills
Proficiency with:
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- WordPress, Webflow, or similar CMS
Strong SEO skills (technical + local)
Ability to build tracking systems independently
Strong copywriting and analytical skills
Education
- 3–5 years equivalent experience with proven results
Job Types: Full-time, Part-time
Pay: $32.00 per hour
Expected hours: 30 per week
Work Location: Hybrid remote in Victoria, BC V8N 4M5