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Digital Marketing Specialist

3 weeks ago


Victoria BC VN M, Canada Xterior Pros Full time

Job Summary

We are seeking an experienced Digital Marketing Specialist to manage all digital advertising, lead generation, tracking systems, and online marketing operations for a home service company. This role requires strong technical skills, the ability to work independently, and a proven track record of managing performance-based campaigns.

Only candidates with advanced, hands-on digital marketing experience will be considered.

Responsibilities

Paid Advertising

Plan, manage, and optimize campaigns on Google Ads, Meta Ads, and YouTube Ads

Build full-funnel lead generation systems for local service-based businesses

Create, test, and optimize ad creatives, copy, and targeting

Manage monthly ad budgets and deliver measurable results

Tracking & Analytics

Set up and troubleshoot Google Tag Manager, GA4, and Search Console

Build custom events, conversion tracking, call tracking, and form tracking

Develop dashboards and performance reports

Landing Pages & Funnel Building

Build and optimize landing pages and funnels to increase conversion rates

Perform A/B testing and conversion rate optimization

Manage website updates and on-page improvements

SEO

Conduct keyword research, competitor analysis, and on-page optimization

Perform technical SEO tasks and implement local SEO strategies

Optimize Google Business Profile and improve local ranking

CRM & Operations

Manage CRM systems, pipelines, and follow-up sequences

Ensure lead flows, forms, and integrations function correctly

Monitor lead quality and provide performance insights

Requirements:

Experience

3+ years of full-time digital marketing experience

2+ years hands-on experience running Google Ads campaigns

2+ years Meta Ads experience

Direct experience generating leads for local service-based industries

Experience managing $2,000–$10,000/month advertising budgets

Experience building high-converting funnels and landing pages

Technical Skills

Proficiency with:

  • Google Ads
  • Meta Ads Manager
  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • WordPress, Webflow, or similar CMS

Strong SEO skills (technical + local)

Ability to build tracking systems independently

Strong copywriting and analytical skills

Education

  • 3–5 years equivalent experience with proven results

Job Types: Full-time, Part-time

Pay: $32.00 per hour

Expected hours: 30 per week

Work Location: Hybrid remote in Victoria, BC V8N 4M5