Social Media Manager
2 weeks ago
LOCATION: Montreal | JOB TYPE: Full-Time | Hybrid
WHO WE ARE
Eddy K is a bridal fashion brand with roots in Milan and Montreal. We design and manufacture exquisite wedding dresses using the highest quality fabrics, and our collections are sold through retailers worldwide. As a fast-growing and dynamic company, we are looking for our next marketing team member to strengthen our branding and connect with brides and retailers globally.
Eddy K is seeking a creative, strategic, and results-oriented Social Media Manager & Content Creator to join our growing team. The ideal candidate will be responsible for developing and executing our social media strategy. This role requires a deep understanding of social media platforms, content creation, community engagement.
KEY RESPONSABILITIES
Strategy Development:
- Develop, implement, and manage a comprehensive social media content strategy for Instagram, TikTok, Pinterest, and Youtube, that aligns with our business goals.
Content Creation:
- Creation of engaging, high-quality content tailored for the brand's voice and target audience.
- Manage content calendars that line up to marketing strategy and collection launches, ensuring a consistent and timely posting schedule across all platforms.
- Work with other areas to develop content that showcases our products, brand culture, and company values.
Community Engagement & Growth:
- Actively monitor and engage with online communities, responding to comments and messages in a timely and professional manner.
- Cultivate a positive and interactive online presence, fostering brand loyalty and a sense of community.
- Identify and engage with influencers, brand ambassadors, and partners to expand our reach.
Ads Management:
- Create, manage, and monitor paid advertising campaigns (Meta Ads, Google Ads, etc.).
- Optimize Ads performance based on KPIs and budget.
Analytics & Reporting:
- Track, analyze, and report on key social media metrics (e.g., reach, engagement, follower growth, website traffic).
- Use data-driven insights to optimize content and campaign performance.
- Provide regular reports to management on social media performance and ROI.
Qualifications:
- Degree or diploma in Marketing, Communications, or a related field.
- 3-5 years of experience managing social media for a brand or company.
- Proven track record of developing and executing successful social media content strategies that drive engagement and growth.
- Strong understanding of all major social media platforms and their respective best practices.
- Excellent written and verbal communication skills in English, and comfortable being in front of the camera and public speaking.
- Experienced and comfortable ability to create and edit compelling photo and video content while maintaining brand standards.
- Knowledge of social media management and analytics tools (e.g. Later, Google Analytics).
- Proficiency in content creation tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.).
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with SEO techniques, keyword research, and analytics tools like Google Analytics.
- Experience in managing paid social media campaigns and ability to analyze metrics and adjust ads strategies accordingly.
- Please attach or link portfolio
WHY JOIN EDDY K?
- Be part of an exciting, fast-growing fashion brand
- Full health and dental benefits package
- On-site parking available
- Hybrid schedule
Job Type: Full-time
Pay: $50,000.00-$60,000.00 per year
Benefits:
- Casual dress
- Extended health care
- On-site parking
Location:
- Montréal, QC (required)
Work Location: Hybrid remote in Montréal, QC
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