Marketing Content Specialist

Marketing Content Specialist

Full-time, permanent | Hybrid (Calgary, AB)

Salary Range: $62,000 - $70,000

Apply by November 28, 2025

Company Overview

We're an HX (human experience) company helping brands connect, grow, and thrive through Marketing and HR that starts—and stays—with people.

At Forward Level, we believe people are at the heart of everything worth building. That's why we focus on creating real, meaningful connections within organizations and out in the world. Whether we're shaping culture, building brand experiences, deepening client relationships, or helping teams thrive, our approach is simple: treat people like people. Because when you take care of your people—employees, customers, and partners—everything else comes together. We help businesses show up in ways that feel authentic, memorable, and deeply human, turning everyday moments into experiences that move people forward.

About the Role

As a Marketing Content Specialist, you'll step into a collaborative and creative role that combines content creation, content marketing, campaigns, social media, and client management. You'll help shape and execute marketin g strategies that reflect our clients' brands, business goals, and audience needs.

We're looking for an intermediate marketer with a content-first mindset —someone who is digitally fluent, confident in managing day-to-day marketing, and ready to advise clients with support. You'll contribute both big-picture thinking and hands-on marketing, working closely with a multidisciplinary team to bring engaging content to life across platforms.

You'll focus on helping our clients build meaningful brand engagement. If you enjoy managing content calendars, creating scroll-stopping posts, spotting trends, and want to deepen your strategic and advisory skills, then this is the role for you.

This hybrid role combines in-office collaboration at our Calgary Beltline office (3 days/week) with remote flexibility during regular M–F business hours.

What You'll Do

Strategic Content Marketing

• Help shape and deliver compelling brand experiences. Understand client goals, brand voices and tone, and target audience needs.
• Contribute to the development of annual marketing plans and identify key opportunities.
• Build and manage content calendars that support consistent storytelling across digital and print channels.
• Collaborate on content themes and topics that connect with audiences through social, email, web, and events.
• Support content marketing buildouts by assisting with graphic design using Adobe Creative Cloud and Adobe Express—bringing a keen design eye to visual layouts, brand consistency, and storytelling.
• Apply insights from data and research to inform content decisions.

Campaigns

• Lead day-to-day marketing execution across platforms: social, email, landing pages, webinars, events, and more.
• Develop briefs and contribute to multi-channel campaign planning (organic and paid).
• Support campaign delivery—from audience targeting and messaging to scheduling and optimization.
• Partner with vendors or media buyers when needed.

Social Media

• Own social content planning and execution.
• Write short and long-form content, capture media, and graphics/photography editing for platform readiness.
• Create, edit, and publish short-form social videos (Reels, Stories, and LinkedIn video) that align with brand messaging and drive engagement across channels.
• Capture, edit, and curate on-brand photography for social media, ensuring visuals are compelling, consistent, and aligned with the brand aesthetic.
• Utilize scheduling tools (such as SocialPilot) and AI-powered editing tools to streamline your workflow.
• Source organic social trends, strategic hashtags, trending audio, and utilize social SEO for optimal reach.
• Spot performance trends and suggest content optimization opportunities.

Client / Project Coordination

• Collaborate with internal team members and the Marketing Director to support overall marketing delivery across multiple clients.
• Maintain up-to-date project timelines using project management tools like Teamwork and Microsoft 365.
• Monitor task progress, flag risks or roadblocks, and assist with adjusting schedules or assignments to keep work moving forward.
• Support the preparation of content briefs and project plans.
• Contribute to a smooth and collaborative project environment by keeping stakeholders informed, organized, and aligned. Attend project meetings and internal check-ins.
• Uphold accuracy and quality standards across all projects.

Analytics + Reporting

• Monitor KPIs and engagement data to evaluate content and campaign performance.
• Contribute to ongoing reporting, learning, and recommendations for improvement. Helping to connect metrics to broader marketing goals and client growth.

What You'll Bring

• A post-secondary education in Marketing, Communications, Business, Graphic Design, or a related field, or equivalent experience.
• At least 3 years of B2B marketing experience in an agency or in-house team environment.
• Hands-on experience with content creation and content management across channels.
• Solid organizational skills with the ability to juggle multiple priorities in a fast-paced setting.
• Excellent writing and communication skills.
• Experience with AI writing tools like:

o ChatGPT, Grammarly, JasperAI, Claud, Gemini

• A proactive mindset, creative curiosity, and a collaborative approach.
• Experience with the following platforms or equivalent:

o Social: Social Pilot, Later, Hootsuite, SproutSocial, etc.

o Design/Layout: Canva, Adobe Express, etc.

o Photography/Video-based: Creative Cloud, CapCut, Instagram Edits, etc.

o Photo-based: Adobe Lightroom, Blackmagic Cam, Final Cut Pro, Final Cut Camera, Double Take, VSCO, etc.

o Or equivalent AI editing apps and software

• Basic photography/video skills and experience
• Basic graphic design knowledge and experience
• Familiarity with tools like Teamwork, Office 365, social media schedulers, email platforms (Mailchimp, etc.), WordPress, or other CMS.

WHY WORK AT FORWARD LEVEL

At Forward Level, we don't just say we're people-first—we live it. We've created a culture where you're free to be yourself, where your ideas are valued, and where collaboration feels as natural as breathing.

Here's what makes us unique:

• Unlimited paid vacation. No, it is not a typo. Yes, we really mean it.
• Work that fits life. We take care of the work, ourselves, and each other.
• Hybrid work environment. Our people work where they perform best and come together to collaborate and create shared experiences.
• Feel-good benefits. Comprehensive health and wellness benefits to keep you healthy in mind, body, and soul.
• Growth-oriented. Unique opportunities to gain experience, strut your stuff, and grow your career.
• Endlessly curious. Our team thrives on micro-learning, experimenting, and discovering innovative ways to make magic happen. We also have a training and development budget.
• Real. Good. Humans. Individuals from all walks of life come together to share experiences, knowledge, and talent.
• We've got your back. Feeling stuck? We're here. Our culture is one in which asking for help and offering it are second nature.
• We laugh. A lot. Our 'water cooler' Teams chat feels like a stand-up skit for the Comedy Channel, full of one-liners, zingers, and constant comedic banter.

READY TO APPLY?

Submit your resume and optional cover letter online. Tell us what excites you about this role and how your strengths can move our clients and people forward. Whether you tick every box or bring extra skills we didn't even know we needed, we're eager to explore your unique talents.

We're committed to fostering a diverse and vibrant team, welcoming individuals from all backgrounds. We're dedicated to nurturing a workspace as diverse and vibrant as the communities we serve.

We ensure every job application is considered without regard to age, ancestry, race, ethnic origin, place of origin, creed, disability, family status, gender identity, gender expression, sex, or sexual orientation. We believe the unique contributions of all our team members drive our success.

We're dedicated to making sure our recruitment process is open and accessible to everyone. If you're selected to proceed and have a disability in need of accommodation at any point during the selection process, please inform our HR team in your cover letter to let us know what support looks like for you.

Join us, and let's create something amazing together