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Paid Media Specialist

2 weeks ago

Calgary, Alberta, Canada CAYK Marketing Full time $55,000 - $80,000 per year

PPC Specialist

Location: In-office (Suite 101, Street SE, Calgary)

Salary: Starting at $55,000/Year

Type: Full-time, Monday to Friday

About The Role

CAYK is looking for a performance-driven PPC Specialist to join our in-house team. We are not an agency that measures success through impressions and clicks. We focus solely on generating leads, revenue, and real business growth for our clients. Every campaign we build must deliver measurable results that move our clients' businesses forward.

This role is ideal for a results-focused digital advertiser with a strong understanding of Google Ads, Meta Advertising, and data-tracking platforms. You must love working with data, thrive in a fast-paced environment, and bring clarity and strategy to everything you execute. You will be responsible for full campaign execution, conversion-tracking setup and maintenance, ongoing optimization, analysis, and the preparation of reports that support clear client outcomes.

What You'll Be Doing

  • Set up and manage advertising accounts across Google, Meta, and LinkedIn
  • Build and optimize high-performing search, display, remarketing, and lead generation campaigns
  • Conduct in-depth keyword and audience research that aligns with client goals
  • Set up and maintain conversion tracking using Google Tag Manager and GA4
  • Write effective ad copy that drives clicks and conversions
  • Install and manage tracking pixels across all major platforms
  • Analyze performance data and create actionable reports for Account Managers to present
  • Participate in new client onboarding to help define audiences, campaign structure, and keyword strategy
  • Present campaign concepts and recommendations clearly and confidently
  • Contribute to weekly team meetings with performance updates, small wins, and learnings

What You Bring

  • Minimum 3 years of PPC experience in an agency setting
  • Expertise in Google Ads and Google Analytics
  • Proficiency in Google Tag Manager and conversion tracking implementation
  • Experience with Meta Advertising (Facebook & Instagram) and LinkedIn Ads
  • Solid understanding of SuperMetrics, GA4, and pixel-based tracking
  • Ability to interpret data and translate it into a performance-focused strategy
  • Strong communication skills, both written and verbal
  • Comfortable discussing results and recommendations in client-facing scenarios
  • A proactive mindset with strong time management and attention to detail
  • Proven success in delivering measurable ROI through paid advertising
  • Passion for continued learning and evolving digital marketing skills

Tools You'll Use

  • Google Ads
  • Meta Ads Manager
  • LinkedIn Campaign Manager
  • Google Analytics (GA4)
  • Google Tag Manager
  • SuperMetrics
  • Google Looker Studio
  • Zapier
  • CallRail

About CAYK

CAYK is a second-generation marketing and advertising agency built on thirty years of real execution. We've grown by staying curious, staying hungry, and staying focused on one thing: results that matter. Our team is comprised of individuals who strive to build something meaningful and consistently strive for better outcomes every month.

We take growth seriously, both for our clients and for the people who work here. If you're driven, you'll fit right in. If you want to get better every quarter, you'll have the support and leadership to make it happen.

Inside the office, we keep things real. We collaborate fast, we solve problems together, and yes, we probably snack more than we should. We're dog-friendly, we laugh a lot, and we hold a high bar for performance because we know where we're going and we want the right people on that path with us.

If you want to do work that has impact, learn from a team that cares, and be part of an agency that is growing with purpose, this is where you belong.