Creator & Customer Sourcing & Outreach Coordinator

Compensation:  $40,000–$50,000

Company Overview

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity.
Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations.

Our portfolio generates $40M+ annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

We move fast. We test constantly. We reward ownership and outcomes, not politics or titles.

Core Values:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team.

Role Overview

The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You'll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV.

This role is full-time, North America–based, and we are hiring a team member to support rapid scaling.

You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

Key ResponsibilitiesSource new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.Execute multi-channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations).Manage creator and customer messaging pipelines, ensuring timely follow-ups, clean data, and strong engagement.Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.Support customer outreach workflows, including sample requests, retention sequences, and follow-up messaging.Provide weekly pipeline reports to leadership highlighting top-of-funnel activity and sourcing goals.Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.Run message testing frameworks to identify high-converting scripts, hooks, and templatesKey Performance Indicators (KPIs)Number of qualified creators sourced per weekOutreach response rate and conversion to onboardingCRM accuracy, organization, and data hygieneCustomer messaging engagement rates (open, click-through, reply)Creator onboarding speed, activation rate, and early-stage retentioSuccess Benchmarks (30–60–90 Days)30 DaysLearn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows.Begin sourcing and outreach independently.Deliver first pipeline report.
 60 DaysAchieve consistent weekly sourcing targets (ex: 50+ prospects, 10 onboarded).Optimize at least 2 outreach sequences for higher conversion.Improve CRM structure and tracking visibility.
 90 DaysBecome a top-of-funnel engine — delivering predictable creator pipelines weekly.Build a scalable sourcing framework aligned with TikTok Shop performance goals.Identify new sourcing channels and automation opportunities.Required Skills & QualificationsMust-Have1–3+ years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM managementStrong communication skills (written + verbal)High attention to detail and comfort with admin-heavy workflowsExperience working with Airtable, HubSpot, Reacher, or other CRMsFast execution, high responsiveness, and strong follow-throughAbility to manage dozens of conversations simultaneously
 Nice-to-HaveExperience in TikTok Shop, UGC, creator marketing, or influencer sourcingUnderstanding of TikTok trends, creator niches, and social-first content stylesExperience with outreach automation toolsBackground in sales, partnerships, or growth opWho Should Apply? YES — Ideal CandidatesResourceful prospectors who love finding new talentOperators who are comfortable in high-volume outreach environmentsOrganized CRM managers who keep pipelines tight and cleanFast executors who test, iterate, and optimize dailyHigh-ownership individuals who love hitting weekly targets
  NO — Do Not Apply IfYou dislike repetitive outreach or CRM managementYou struggle with organization and follow-upYou're slow to respond or uncomfortable with volume-based workYou prefer reactive roles instead of proactive sourcinWhy Join Us?Be a foundational member of the fastest-growing division in the companyDirect impact on creator ecosystem growth and GMVWork with elite operators and a performance-driven teamFast career mobility with opportunities to lead sourcing teamsAutonomy, ownership, and zero bureaucracCompensation & Benefits$40,000–$50,000 annual salaryPerformance bonusesFlexible hybrid/remoteAccess to creator tools, automations, and growth resourcesOpportunity for rapid role expansioApplication Process1. Submit your resume highlighting your relevant experiences. 
2. Intake call with the HR team. 
3. Online assessment. 
4. Final interview with the department manager. 

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