Creator & Customer Sourcing & Outreach Coordinator

Compensation: $40,000–$50,000

Company Overview

We are redefining how consumer brands are built — blending the creative agility of a startup with the operational discipline of private equity.
Think of us as a mini Unilever: a lean, high-performance portfolio scaling brands through a 3-year build-and-exit playbook supported by centralized shared services in growth, creative, media, product, and operations.

Our portfolio generates $40M annually, with more brand acquisitions on deck. Every role impacts revenue, speed, and the trajectory of brands built to exit.

Our mission:
Build brands that leave lasting impressions — and exit them at their peak.

We move fast. We test constantly. We reward ownership and outcomes, not politics or titles.

Core Values:
Competitive Greatness
Speed to Execution
Team Empowerment
Relentless Ownership

If you're hungry, resourceful, and love building systems to scale people-based ecosystems (creators and customers), this is your team.

Role Overview

The Creator & Customer Sourcing & Outreach Coordinator is the engine that fuels our internal creator community and customer outreach pipelines. You'll source, identify, and bring high-potential creators into our TikTok Shop ecosystem while also managing customer messaging workflows that drive retention, content flow, and GMV.

This role is full-time, North America–based, and we are hiring a team member to support rapid scaling.

You are part recruiter, part growth operator, part CRM manager — responsible for filling the pipeline, running outreach campaigns, optimizing automations, and providing leadership with visibility into performance.

Key Responsibilities

• Source new internal creators daily using TikTok Creator Center, Shop analytics, competitor poaching, niche targeting, and automation tools.
• Execute multi-channel outreach campaigns (email, TikTok DMs, Discord, SMS, automations).
• Manage creator and customer messaging pipelines, ensuring timely follow-ups, clean data, and strong engagement.
• Maintain the creator CRM (e.g., Airtable/Reacher) with accurate outreach stages, response rates, and conversion metrics.
• Analyze outreach performance — open rates, CTR, conversions, onboarding rates — and optimize messaging cadence and content.
• Support customer outreach workflows, including sample requests, retention sequences, and follow-up messaging.
• Provide weekly pipeline reports to leadership highlighting top-of-funnel activity and sourcing goals.
• Coordinate with Marketing to ensure alignment on creator archetypes, niches, and audience personas.
• Collaborate with Creator Partnerships & Community teams to ensure smooth handoff from sourcing → onboarding → engagement.
• Run message testing frameworks to identify high-converting scripts, hooks, and templates

Key Performance Indicators (KPIs)

• Number of qualified creators sourced per week
• Outreach response rate and conversion to onboarding
• CRM accuracy, organization, and data hygiene
• Customer messaging engagement rates (open, click-through, reply)
• Creator onboarding speed, activation rate, and early-stage retentio

Success Benchmarks (30–60–90 Days) 30 Days

• Learn sourcing archetypes, CRM systems, messaging scripts, automations, and workflows.
• Begin sourcing and outreach independently.
• Deliver first pipeline report.
  

60 Days

• Achieve consistent weekly sourcing targets (ex: 50 prospects, 10 onboarded).
• Optimize at least 2 outreach sequences for higher conversion.
• Improve CRM structure and tracking visibility.
  

90 Days

• Become a top-of-funnel engine — delivering predictable creator pipelines weekly.
• Build a scalable sourcing framework aligned with TikTok Shop performance goals.
• Identify new sourcing channels and automation opportunities.

Required Skills & Qualifications Must-Have

• 1–3 years of experience in outreach, recruiting, creator sourcing, customer engagement, or CRM management
• Strong communication skills (written verbal)
• High attention to detail and comfort with admin-heavy workflows
• Experience working with Airtable, HubSpot, Reacher, or other CRMs
• Fast execution, high responsiveness, and strong follow-through
• Ability to manage dozens of conversations simultaneously
  

Nice-to-Have

• Experience in TikTok Shop, UGC, creator marketing, or influencer sourcing
• Understanding of TikTok trends, creator niches, and social-first content styles
• Experience with outreach automation tools
• Background in sales, partnerships, or growth op

Who Should Apply? YES — Ideal Candidates

• Resourceful prospectors who love finding new talent
• Operators who are comfortable in high-volume outreach environments
• Organized CRM managers who keep pipelines tight and clean
• Fast executors who test, iterate, and optimize daily
• High-ownership individuals who love hitting weekly targets
  

NO — Do Not Apply If

• You dislike repetitive outreach or CRM management
• You struggle with organization and follow-up
• You're slow to respond or uncomfortable with volume-based work
• You prefer reactive roles instead of proactive sourcin

Why Join Us?

• Be a foundational member of the fastest-growing division in the company
• Direct impact on creator ecosystem growth and GMV
• Work with elite operators and a performance-driven team
• Fast career mobility with opportunities to lead sourcing teams
• Autonomy, ownership, and zero bureaucrac

Compensation & Benefits

• $40,000–$50,000 annual salary
• Performance bonuses
• Flexible hybrid/remote
• Access to creator tools, automations, and growth resources
• Opportunity for rapid role expansio

Application Process1. Submit your resume highlighting your relevant experiences.
2. Intake call with the HR team.
3. Online assessment.
4. Final interview with the department manager.

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