Certified Pre-Owned and Loyalty Manager

Drive your Career
We love our cars, but it's the people behind them who make them what they are. To market, sell, and service great cars, we need great people. That's why at Volkswagen Group Canada, we are passionate about our cars and our brand and foster this same passion and drive in our people. We know that the right people in the right positions can do incredible things, and we love making that happen.

We are currently looking for a Certified Pre-Owned and Loyalty Manager at our Corporate Offices in Ajax, ON
As Volkswagen develops its brand relevancy in the Canadian Market we are in need of an experienced manager to support the brand and our network of dealers. Key responsibilities include exploring new sales opportunities and channels, managing certified Pre-Owned development and professionalizing our sales processes to maximize success.

This role is multi-faceted with a focus on developing our sales processes at both the retail and wholesale level, developing new routes to market and securing maximum sales performance. As the Certified Pre-Owned and Loyalty Manager you will be delivering performance today, while developing the strategic direction of the sales organization for tomorrow.

• This is a hybrid flex position**

Primary Responsibilities
Certified Pre-Owned

• Responsible for achieving Certified Pre-Owned sales goals and identify tactical marketing and incentive actions at both a national and regional level to improve sales and used car stock levels.
• Develop and implement ongoing dealer training programs based on CPO process and procedures.
• Responsible for updating and implementing Dealer Operating Standards (in collaboration with Network Development) clearly outlining Dealership facility, staffing and performance standards as it related to the certified pre-owned business.
• Coach and influence the Dealers and develop the business care for VW and competitive used car buying (off-lease, off-rental) and selling.
• Diagnose used car performance inhibitors, such as lack of knowledge, motivation, capacity constraints, and have the ability to develop a dealer specific business case and action plan to drive dealer engagement.
• Act as a subject matter expert regarding used car operations, off-lease/remarketing activities and online marketing and capacity requirements.
• Maximize dealer off-lease upstream purchases to retain strong resale values and mitigate losses on end of lease disposals by maintaining pre-owned sales and marketing programs.

Sales Strategy & Business Development

• Ancillary Revenue and Steering Creation - develop comprehensive ancillary revenue strategy to improve profitability in the dealer and Volkswagen Canada by providing customer focused measures in the following areas: accessories, finance products, extended warranty and mobility products.
• Mobility Solutions - engage with internal and external providers to partner with to provide a customer centric mobility solution that allows customers to experience Volkswagen and make us a brand of choice.

• Sales Processes Development - Retailer Level - review sales process and propose a customer / dealer centric approach that creates improvements in:

• foot traffic and lead sourcing analysis including conversion rate measurement

• propose training and development strategies in partnership with network development to modernize our approach to retailing

• develop dealer performance comparison and best practice sharing approaches to maximize the performance in sales, customer satisfaction and profitability

• Sales Department Administration - budget management of sales department, sales reporting development in partnership with Brand Strategy team, product launch and model year management, dealer ROS management, and sales systems development to meet the needs of modern wholesaling.

• Loyalty Steering - develop comprehensive new car loyalty strategy in collaboration with Volkswagen Financial Services and Aftersales and measure repeat purchase and develop programs to implement by the dealer network to increase retention.

• manage loyalty products (insurance, maintenance packages, extended warranties) and secure targeted penetration levels

• customer experience steering, support network department in ensuring sales is creating a comprehensive customer focused sales process

Qualifications

• Bachelor or Masters (Desired) Degree in Business or a related field
• 10+ years automotive industry pre-owned sales and strategy experience, 5+ years of supervisory or leadership experience
• Retail, finance, lease, remarketing and wholesale experience
• Strong budget and forecast management experience
• Knowledge of residual value / lease rate development
• Proficient in Microsoft Office and internet savvy
• Strong written and oral communication skills
• Ability to present effectively to large cross functional groups
• Experience developing and presenting presentations to both corporate customers and dealers
• Strong project management experience
• French language skills considered a strong asset

What You'll Get In Return

• A flexible and collaborative team dynamic
• Opportunities for development
• Opportunities to participate in exciting company events that give back to the community
• Competitive employer paid benefits and overall compensation package
• And much more
• Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted.

Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, or local laws.

Volkswagen Group Canada Inc. is committed to providing accommodations for people with disabilities during all phases of the hiring process including the application process. If you require an accommodation because of a disability, we will work with you to meet your needs. Applicants need to make their needs known in advance. If you are selected for an interview and require an accommodation, you are encouraged to advise the Recruiter who will consult with you to determine an appropriate accommodation.