Salesforce Loyalty Management

2 hours ago


Toronto, Ontario, Canada NLB Services Full time $100,000 - $120,000 per year

Salesforce Loyalty Management– Lead Designer

This role is onsite tech lead with designer experience.

  • Design and implement comprehensive loyalty programs, including multi-tier memberships, earning and redemption rules, point expiration, promotions, and partner programs for complex business requirements.
  • Develop and configure robust solutions using Salesforce Loyalty Management Cloud, Marketing Cloud, and Service Cloud to support omni-channel engagement and event-driven architectures for loyalty rewards and redemptions.
  • Architect and implement real-time integrations using REST/SOAP APIs and Salesforce Platform Events to connect with external systems such as POS, payment gateways, CRM, and partner portals.
  • Build and customize loyalty features using Apex, Lightning Web Components (LWC), Triggers, Flows, and OmniStudio to meet specific business needs and handle high-volume loyalty data.
  • Design scalable data models for transactional loyalty data (earning, redemption, balances) and optimize data flows using ETL processes. 6. Create Loyalty Dashboards: Build and customize
  • Einstein Analytics/Tableau CRM dashboards to provide insights into key loyalty metrics like active members, redemption rate, and breakage.
  • Implement CI/CD pipelines using tools like Gitlab, Bitbucket, Azure DevOps, or Copado, and manage a comprehensive release strategy for parallel loyalty program development.
  • Lead automated unit testing, regression testing, and security best practices. Ensure compliance with PII data protection and GDPR/CCPA for financial and data handling.
  • Act as a subject matter expert, mentor junior team members, and conduct technical design reviews to resolve escalations and drive critical technical decisions.
  • Possess preferred certifications such as Salesforce Loyalty Management Consultant, Platform Developer, Application Architect, or Integration Architect.


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