Director, Loyalty

Requisition ID: 240774

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Role
Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs in support of the Canadian Bank's loyalty and partnerships portfolio. As a member of Canadian Banking Marketing, provides direction as a central point for the definition of marketing objectives, full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives. Partnership portfolio to include Scotia Perks sponsorship platform, Scene+ and other relevant partnership groups.

Is this role right for you? In this role, you will be involved in:
Marketing Planning

• In coordination with Business partners (Loyalty & Partnerships), Canadian Banking Marketing and Global Sponsorships, defines marketing objectives to set and refine annual and quarterly marketing plans in support of business growth targets and in alignment with contractual obligations related to partnership and sponsorship agreements
• Designs, implements, and manages client acquisition, client loyalty and retention programs to increase repeat purchase and customer lifetime value
• Analyzes customer data to identify loyalty drivers, inform loyalty strategy and audience segmentation and optimize marketing programming
• Collaborates with product and key business partners to align loyalty and partnership activities with broader marketing strategy
• Develops joint marketing campaigns and cross-promotions with partners that align to business objectives
• Manages partner relationship, budgets, and deliverables to ensure mutual success
• Measures partnership and sponsorship performance using KPIs such as consideration, acquisition, engagement, and conversions with regular reporting to key stakeholders and leadership teams.
• Collaborates with Loyalty & Partnerships, Global sponsorships and Canadian Banking Marketing teams to set annual budgets to support the development and delivery of customer/client engagement marketing programs in support of business strategy and goals.
• Incorporates in plans and briefs a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.

Campaign Management And Delivery Leadership

• Operating in a Pod structure, collaborates with key stakeholders to establish efficient workflows that ensure clarity of roles and accountability for team members, speed to market, and delivery of high-quality outputs. Leads development and deployment of creative assets, agnostic of media channel and across all touchpoints, acting as Marketing pod's main point of contact for creative and media agencies.
• Accountable for building a high-performance culture that is centered on effective collaboration with business partners and Marketing stakeholders to build performance-oriented campaign plan summaries, debriefs and enhancements.
• Champions proper usage of the Scotiabank brand in Canada, in full compliance with global brand guidelines and Scotiabank's visual identity continuum.

Talent Leadership

• Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Champions a high-performance environment and demonstrates a commitment to Scotiabank's values: accountability, passion, integrity and respect. Delivers results in accordance with Scotiabank behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits. Communicates and models the Bank's risk culture and risk appetite statement throughout their teams.
• Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas in accordance with Scotiabank's Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML/ATF/sanctions and conduct risk.
• Builds a high-performance environment and implements a people strategy that attracts, retains, develops, and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Reporting Relationships
Primary Manager / Dual Reporting

• VP, Canadian Retail Banking and Squad Marketing
• VP, Global Sponsorships

Direct Reports
: 6

Dimensions

• Up to 8 FTEs (to scale up)
• Multi-million-dollar operating budget + optimization of existing partnership and sponsorship contracts
• Designing and implementing customer-first strategies across Canada and ensuring that creative and media agency resources are best aligned to support business growth needs. Ensure best practices and global standards are implemented and followed across all Loyalty and Partnership programming and develop and track global benchmarks and goals to measure performance.

Skills
Do you have the skills that will enable you to succeed? We'd love to work with you if you have the following:

• Bachelor's degree in Marketing, Business, Communications or related field
• 8+ years minimum of experience in loyalty marketing, CRM or partnership management
• Extensive experience in payments, e-commerce, retail or consumer markets
• Strong understanding and experience in customer lifecycle marketing and retention strategies
• Excellent negotiation, relationship management, and communication skills
• Ability to balance creativity with data-driven decision-making
• Extensive knowledge of the loyalty, partnerships and sponsorship landscape in Canada
• Adept in attracting and motivating talent
• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Authentic, decisive, resilient, highly collaborative, and results-oriented

Working Conditions
Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future", we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.