Sales Development Representative

1 week ago


Calgary, Alberta, Canada MDF Commerce Inc. Full time $60,000 - $80,000 per year

Location: Province of Quebec, Ontario, or Alberta—Work from home #LI-Remote

About SOVRA

SOVRA is a leading public procurement platform serving over 7,000 government agencies and connecting them with more than 1 million suppliers across North America. SOVRA offers comprehensive, end-to-end solutions tailored for the public sector.

SOVRA's solutions are purpose-built to address the unique challenges of public procurement, ensuring compliance, enhancing efficiency, and promoting transparency. Our commitment to innovation has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, affirming our platform's adherence to the highest standards in efficiency and vendor accessibility.

By leveraging SOVRA's advanced tools and expansive supplier network, public agencies can optimize every tax dollar spent, drive better procurement outcomes, and deliver exceptional services to their communities. You can find more info about SOVRA at

About the job

In this role, you will focus on Customer Growth and Engagement, playing a key role in strengthening relationships with existing public sector customers and helping them unlock the full value of SOVRA's solutions.

You'll engage directly with procurement and finance leaders across government organizations, guiding them through new features, enhanced tools, and service packages designed to expand their use of SOVRA. Your mission: ensure every agency experiences the full benefits of our platform while identifying opportunities for deeper engagement.

This is an ideal role for someone early in their sales career who's eager to make a tangible impact on public sector innovation and technology adoption.

What will your main responsibilities look like? 

In this role, you will be led to:

  • Engage with existing agency users to understand their current procurement processes and needs.
  • Present enhanced SOVRA capabilities and tailored service packages to improve customer outcomes.
  • Educate and guide clients through platform upgrades, onboarding sessions, and best practices.
  • Collaborate with Account Executives to align engagement strategies and achieve quarterly activation goals.
  • Utilize tools like Salesforce, Gong, and others to manage customer communications and track progress.
  • Maintain a consistent cadence of outreach through phone calls, emails, and virtual meetings.
  • Partner with Marketing to refine messaging and increase adoption rates.
  • Gather feedback from agencies to help inform future product enhancements.
What elements of your professional background will be necessary and useful in this role?
  • Excellent English and French language skills, both oral and written, due to frequent interactions with English and French-speaking internal and external colleagues and partners across Canada & United States.  
  • Bachelor's degree preferred (Business, Public Administration, Political Science, or related field). 
  • 0–2 years of experience in sales, customer service, or a client-facing role (internships and campus roles welcome). 
  • Strong communication skills and ability to build relationships with diverse stakeholders. 
  • Familiarity with CRM systems (Salesforce preferred) and sales enablement tools. 
  • Self-motivated, goal-oriented, and adaptable in a fast-paced environment. 
  • Passion for public sector innovation and technology. 
  • Required: Authorized to work in Canada—unfortunately, we cannot sponsor work visas or transfers at this time.
Why Sovra? 
  • Mission-driven work that impacts communities across the U.S. 
  • Collaborative, high-growth environment with mentorship and career development. 
  • Competitive compensation and benefits. 
  • Opportunity to grow into Account Executive or other sales leadership roles. 

Thank you for your interest in SOVRA. However, only selected candidates will be contacted.

At SOVRA, we are committed to fostering an inclusive and equitable workplace. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable laws. We provide a work environment free from discrimination and harassment. Additionally, we are committed to ensuring pay equity throughout our organization and regularly review our compensation practices.



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