Marketing Support

1 week ago

Markham, Ontario, Canada Factory Direct Lighting Full time

Join our dynamic team as a Marketing Coordinator where you will play a pivotal role in driving our marketing initiatives. We are seeking a proactive and creative individual to assist in executing marketing strategies and campaigns to enhance our brand presence and reach our target audience effectively.

**Responsibilities:**

  • Collaborate with the marketing team to develop and implement marketing plans and strategies.

  • Assist in product management activities to ensure alignment with marketing objectives.

  • Conduct market research to identify trends, opportunities, and competitor activities.

  • Optimize website content for SEO to increase organic traffic and improve search engine rankings.

  • Coordinate email marketing campaigns, including content creation, distribution, and performance tracking.

  • Support advertising efforts across various channels to maximize brand visibility and engagement.

  • Assist in sales enablement by creating marketing collateral and sales tools.

  • Analyze marketing data and metrics to evaluate campaign performance and make data-driven decisions.

  • Contribute to budgeting processes by monitoring expenses and ensuring cost-effectiveness of marketing activities.

  • Update and improve Company Website

  • Design Marketing Campaigns using Photoshop, Graphic Design

  • Design Monthly Web-Cast & knowledge of Mailchimp

  • Control and update product cost

  • Formulate Selling Prices & tactical Promotions

  • When required design Product Packaging, Specification Sheets

  • Assist Customer Service when required

**Qualifications:**

  • Bachelor's degree in Marketing, Business, or related field.

  • Proven experience in marketing or related roles.

  • Familiarity with analytics tools to track and measure campaign performance.

  • Strong organizational skills with the ability to manage multiple projects simultaneously.

  • Proficiency in WordPress or similar CMS platforms is a plus.

  • Strong skills in Word, Excel & PowerPoint

  • Excellent communication and interpersonal skills.

  • Ability to work effectively in a fast-paced environment and meet deadlines.

If you are passionate about marketing, possess a strategic mindset, and thrive in a collaborative team environment, we encourage you to apply for the Marketing Coordinator position with us. Join us in shaping the future of our brand through innovative marketing strategies

Job Types: Full-time, Permanent

Pay: $38,000.00-$40,000.00 per year

Benefits:

  • Dental care
  • Vision care

Work Location: In person

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