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Content & Campaign Specialist

3 weeks ago

Calgary, Alberta, Canada NDT Global Full time

NDT Global is the leading provider of ultra-high-tech diagnostic inspection solutions, advanced data analysis and integrity assessment services for ensuring the safety and longevity of energy-sector infrastructure assets. Recognized as the forerunner in ultrasonic inspection technologies comprising Pulse Echo, Pitch-and-Catch and Phased Array, as well as Acoustic Resonance (ART Scan) methodologies, the company also deploys a range of non-ultrasonic technologies, such as Inertial Measurement Units, with more under development. NDT Global strategically applies its inspection technologies to detect, diagnose and model various types of threat—circumferential or axial cracks, metal loss, geometry, mapping, and more—across diverse classes of assets. By providing predictive, decision-ready insights driven by the world's most accurate data, NDT Global enables the conditions for asset owners to optimize infrastructure health and drive operational efficiencies while reducing risk and minimizing their carbon footprint.

The Content and Campaign Specialist is responsible for leading the development and execution of content strategies and marketing campaigns that enhance NDT Global's brand visibility and market positioning. This role will oversee the creation, distribution, and management of high-quality, engaging content across multiple channels, supporting both external promotional initiatives and internal stakeholder needs. Collaborating closely with teams including Communications, People & Culture, Product Management, and Sales, the Content and Campaign Manager will ensure consistent messaging aligned with our corporate identity and brand strategy—encompassing design, communication, and culture. A key focus will be transforming technical information and thought leadership into compelling visual and written assets that inform, engage, and convert. Through innovative campaign management, this role will help maximize audience reach, elevate brand awareness, and directly support business growth by influencing the sales funnel.

  • Create a wide range of compelling content assets for various platforms including (but not limited to) websites, social media, PowerPoint presentations, videos, and sales enablement materials.
  • Develop and execute integrated campaign strategies in coordination with Sales, Product Management, and other internal stakeholders that drive awareness, engagement, and conversion.
  • Translate complex technical information and thought leadership into engaging, visually compelling content that resonates with target audiences.
  • Oversee the entire content creation lifecycle, from ideation and development to production and publication, ensuring consistent quality and messaging.
  • Produce and edit high-quality video content and graphics, optimized for both user engagement and search engine visibility.
  • Prepare and present campaign reports with actionable insights and recommendations to inform strategic decisions while monitoring campaign effectiveness and introduce new approaches to pivot.
  • Uphold and enforce brand integrity across all campaigns and content, ensuring alignment with NDT Global's corporate identity, design standards, and communication style.
  • Other duties as assigned

Education

  • A bachelor's degree from a university or technical college in Marketing, Design, Communication, or related field is required
  • Must be proficient in spoken and written English

Experience

  • Minimum 5+ years of experience in marketing content creation, or related field, with proven ability to produce high-quality and engaging content.
  • Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines without compromising quality.
  • Proficient experience with graphic design tools (e.g., Adobe Creative Suite, Canva), and a strong eye for visual storytelling.
  • Experience in the development, execution, and management of integrated marketing campaigns.
  • Strong analytical skills with the ability to interpret campaign metrics, generate reports, and optimize strategies for improved performance.
  • Strong understanding of digital marketing channels and concepts, including digital marketing and social media
  • Experience working in a global and cross-cultural environment is preferred.
  • A background in professional services or B2B organizations is preferred.
  • Familiarity with SEO best practices principles is preferred.
  • Experience using Marketing Automation Platforms (I.e. HubSpot) is an asset.

Software

  • Intermediate understanding of Microsoft Office (Word, Excel, Power Point, and Outlook)
  • Intermediate skills in videography and/or video editing
  • Advanced knowledge of graphic design (I.e. Adobe Creative Suite and/or Canva)

Benefits

  • Challenging tasks in innovative and diverse teams
  • Attractive compensation system
  • Flexible working environment